Archive | Blog RSS feed for this section

Copywriters and plagiarism: When it’s ok to ‘steal smart’

People like you make it harder for people like me!, bellowed the so-called graphic designer.  He worked for Office Depot in the printing department and I had committed the unpardonable sin of asking that some of my larger portfolio pieces be copied. These Direct Mail Packages and Print Ads were mighty fine looking with high […]

Continue Reading Comments { 8 }

Copywriting trade outs: 3 golden rules to live by…

Copywriting trade outs can be a great way to do business, but this type of arrangement — you work for free in exchange for something offered for free — is fraught with danger. Most of the time, the idea of a trade out comes from a small business that needs copywriting but doesn’t have the budget. […]

Continue Reading Comments { 4 }

Copywriting clients are right under your nose — if you know where to look

Copywriting clients are right under your nose — if you know where to look! Most copywriters are busy looking for clients “out there.” After all, we work with clients all over the world these days.  But what if I told you that your best clients might be closer than you think? If you live in the […]

Continue Reading Comments { 8 }

Copywriting + Marketing: your key to massive opportunity

Copywriting is the best job in the world, in my opinion.  But once you master copywriting — the kind that gets leads and sales — it’s time to turn your attention to marketing. This is because Copywriting PLUS Marketing vastly expands your options… and your opportunity. The Benefits of Knowing How to Write Copy Most copywriters enter the […]

Continue Reading Comments { 4 }

Should copywriters be ‘politically correct’?

Given the rise of the “PC culture” over the last decade, a copywriter might wonder to what degree — if any — it might influence their copy. Because the “word police” have been around for a long time; it’s just that being freelance, I’ve been able insulate myself from it. This topic does bring back […]

Continue Reading Comments { 8 }

Content writers can create a kick ass business with these 9 tips

Content writers who freelance often think of themselves as entrepreneurs, rather than as a formal business. I think this is a mistake because it allows a mind shift that says “I don’t have to follow the rules.” Well, content writers and copywriters may not have to follow the rules anymore now that they’re freelance, but […]

Continue Reading Comments { 10 }

Copywriters who give copywriters advice: 3 shocking truths

  Copywriters love to buy information products from their peers. But there are some hidden dangers. Here are three things you should know about buying info-products from copywriters who are selling their knowledge: 1. The information is rarely — if ever — complete. New copywriters often take the information at face value and are too inexperienced to […]

Continue Reading Comments { 10 }

3 ways copywriters scare clients off — and how to turn it around

Who’s more important… me, or you? As new copywriters prepare to market themselves, they’re often self-focused, insecure, and worried about losing the desperately needed job. But one of the first lessons a direct response copywriter learns is that it’s a mistake to focus on one’s self in marketing, because no one is interested in “you.” […]

Continue Reading Comments { 10 }

Do thoughts come before feelings, and does it matter to copywriters?

Did you know that it’s axiomatic in the direct marketing world that thoughts create feelings? And that it’s not the other way around? Feelings don’t create thoughts… thoughts create feelings. I must confess that over the years I’ve accepted this as true. And I’ve allowed this “truism” to serve as a foundation of my creative […]

Continue Reading Comments { 7 }

The embarrassing mistake many copywriters are making right now

Copywriters on my mailing list have been finger-wagging me a lot lately. And even some of my new coaching students are challenging my instruction! It all revolves around the proper use of Form Fields. And believe me, those of you who are using them wrong are losing business. But I’m getting ahead of myself. Recently […]

Continue Reading Comments { 5 }