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Copywriting + Marketing: Your Key to Massive Opportunity

Copywriting is the best job in the world, in my opinion.  But once you master copywriting — the kind that gets leads and sales — it’s time to turn your attention to marketing. This is because Copywriting PLUS Marketing vastly expands your options… and your opportunity. The Benefits of Knowing How to Write Copy Most copywriters enter the […]

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Should Copywriters Be ‘Politically Correct’?

Given the rise of the “PC culture” over the last decade, a copywriter might wonder to what degree — if any — it might influence their copy. Because the “word police” have been around for a long time; it’s just that being freelance, I’ve been able insulate myself from it. This topic does bring back […]

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Content Writers Can Create a Kick Ass Business With These 9 Tips

Content writers who freelance often think of themselves as entrepreneurs, rather than as a formal business. I think this is a mistake because it allows a mind shift that says “I don’t have to follow the rules.” Well, content writers and copywriters may not have to follow the rules anymore now that they’re freelance, but […]

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Copywriters Who Give Copywriters Advice: 3 Shocking Truths

  Copywriters love to buy information products from their peers. But there are some hidden dangers. Here are three things you should know about buying info-products from copywriters who are selling their knowledge: 1. The information is rarely — if ever — complete. New copywriters often take the information at face value and are too inexperienced to […]

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3 ways copywriters scare clients off — and how to turn it around

Who’s more important… me, or you? As new copywriters prepare to market themselves, they’re often self-focused, insecure, and worried about losing the desperately needed job. But one of the first lessons a direct response copywriter learns is that it’s a mistake to focus on one’s self in marketing, because no one is interested in “you.” […]

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Do thoughts come before feelings, and does it matter to copywriters?

Did you know that it’s axiomatic in the direct marketing world that thoughts create feelings? And that it’s not the other way around? Feelings don’t create thoughts… thoughts create feelings. I must confess that over the years I’ve accepted this as true. And I’ve allowed this “truism” to serve as a foundation of my creative […]

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The embarrassing mistake many copywriters are making right now

Copywriters on my mailing list have been finger-wagging me a lot lately. And even some of my new coaching students are challenging my instruction! It all revolves around the proper use of Form Fields. And believe me, those of you who are using them wrong are losing business. But I’m getting ahead of myself. Recently […]

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Is it time for copywriters to become enlightened?

I must confess that after 30 years in the copywriting business I have become jaded. No matter what the vehicle — books, ebooks, conferences, masterminds, blockbuster controls, and email missives from noted gurus — I have felt there is nothing new under the sun for copywriting. Now let me say that I know that sounds […]

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Why some freelance copywriters should spend less time in social media (and others should spend more)

In LinkedIn and Facebook and undoubtedly other social media you can find many groups for freelance copywriters. Heck… years ago I had one LinkedIn group that grew to more than 1,000 members and it didn’t take me that long to build it. In fact, it was stupid easy. Problem was, I didn’t have the time […]

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Do you make this very common copywriting mistake?

I see it all the time… from newbies as well as master copywriters… …the improper use of plurals with numbers — especially when writing years. For instance, I often see “the 1980’s” when it should be “the 1980s.” Here’s an easy way to figure out what’s proper: Would you use a possessive if you spelled […]

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