I used to be so uptight.
I thought I needed to put on a “hyper-professional” appearance for my copywriting clients and my coaching students.
Over the years I’ve done everything to make sure there was no background noise during our phone conversations… including soundproofing the large window in my office.
Yet just last month while I was preparing to deliver a webinar, it happened again. I live on a cul-de-sac where because of its circular fish-bowl shape, noise is amplified.
My hot-rod-loving neighbor was firing up his muscle-truck to work on it on a Tuesday at 10 am. This always requires a whole bunch of “gunning the engine.” I have no idea why he wasn’t at work that day but I’m sure it was because I needed to do a recording.
So 10 minutes before the webinar’s to start I run over to his house and bring him smoked wild salmon from Oregon if he will just chill for an hour.
Then 5 minutes before start time I hear the most ungodly noise and I run out to find that my other next door neighbor has workers taking down a fully mature Queen palm which is only yards from my office.
“How long are you going to be doing this?”, I yell at the Mexican worker who doesn’t speak English. Over the crazy noise, I crazily imagine he says “Six hours.”
Smoked salmon from an Oregon gift basket isn’t going to stop this so I go back to my office in defeat. As if on cue, the street sweeper shows up. This is a machine that shakes the earth. And they never sweep the cul-de-sac once, it has to be twice, which takes about 10 minutes. And I am not kidding… I know this because they ONLY show up whenever I need them not to.
Even though this was not my day for recording a webinar, I did it any way. Because you just have to keep going whenever obstacles get in the way.
Years ago I’d have had a seizure over this. But time in the trenches has taught me. And one of the things that it’s taught me is that if you write great copy… if you deliver on your promises… and if you bring true value to people’s lives… it doesn’t matter a damn bit if a dog is barking in the background.
© 2016 Chris Marlow, All Rights Reserved
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