Do you even have consulting on your list of services?
According to the 2014 Freelance Copywriters Fee & Compensation Survey™, 32.3% of respondents report that they charge more for consulting services than they do for their copywriting.
However, results indicates that most copywriters charge the same hourly rate for consulting as they do for writing… while 11.3% charge more than $200 per hour, with 1.1% of those respondents reporting that they charge north of $500 per hour.
“Yikes! $500 per hour?” you might be saying. How the heck do you get $500 per hour?
Well, it goes without saying that you must bring a lot to the table… you must know how to get leads, or sales, or achieve a goal that impacts the bottom line.
One way to swing a higher hourly rate for consulting is to “bundle it.” Let’s say the client wants your very valuable advice but doesn’t know if he’ll being moving forward.
You can offer a couple hours of consulting for $500 and knock it off the much bigger project fee if the client wants to proceed.
Of course, everything is relative. The highest consulting fee I’ve ever heard of is $1,500 per hour. This comes from Tina Lorenz, whom I interviewed at length for an audio a couple of years ago.
She works with the millionaire Internet entrepreneurs who have very large lists and big paydays. A typical job for her is about $40,000. And she sometimes does apply the consulting fee against the job, itself.
Fifteen hundred sounds like a lot… but it’s not all gravy. Tina admits that a lot of work goes into the consultation beforehand.
She might have to do some research. Ask the right questions and analyze the answers. Anticipate, and prepare. Because the bottom line is… that $1,500 consultation better pay off!
When it comes to charging higher prices for consulting, the goal should always be to “wow” the client.
At the higher price, the client is now putting his faith in you. So you’ll want to do more than just fulfill your promise… you’ll want the client to walk away thinking he got a great deal. And that usually means some upfront preparation.
Finally, you won’t get much consulting if it isn’t even listed on your Services page. After 10 years of coaching copywriters full time, I can tell you that clients read that page and they react to what’s on it.
So if consulting is missing from your line up, add it now. And push it in your LinkedIn profile, Tweets and other marketing.
Consulting can elevate your status… and your income.
© 2016 Chris Marlow, All Rights Reserved
P.S. — Pricing and Positioning are two of the most important elements for success as a freelance copywriter. The S.S. Treasure Hunt helps you with both in ways you won’t find anywhere else. This membership site site gives you everything you need to succeed and nothing more. No bright shiny objects… just a straight path to your goal.