Introducing the Industry’s Longest Running and ‘Most Proven’ Client Acquisition Course for Copywriters:
The NEW Marlow Marketing Method™
I could go on and on about the details of this course but quite frankly, I think most copywriters are familiar with the Marlow Marketing Method™ Client Acquisition Program by now. After all, it’s been the leader since 2003.
So let me tell you why my past students and competitors are coaching an outdated version of my NEW program.
Times have changed, and that’s an inevitable fact. Although the basic process of lead-generation has remained unchanged, there are now ways to reach potential clients easier, connect with them more quickly, and close the deal faster.
I have always been out front in marketing for copywriters. I have the only Niche Finding System (yes, former students stole it and coached it as their own).
I have the only statistical pricing guide for copywriting jobs but that didn’t stop my copy cats.
I introduced B2B copywriting to the AWAI crowd but that didn’t stop my former students from stepping in to take my place.
And for years now one of my former students has blatantly taught my Marlow Marketing Method™ Client Acquisition Program — but he doesn’t know a thimble’s worth what I know… and now he’s going to topple. (See testimonials.)
That’s because — as usual — I’m the leader and the innovator for copywriters. The difference is, this time I’m not going to let my copy cats know what I’m doing.
And you can be my accomplice! While everyone else is wondering how we do it… you’re going to clean up in the client acquisition department.
We’re going to use the same 24 modules of the original Marlow Marketing Method™ Client Acquisition Program, but we’re going to add one more short course that is not published anywhere. You can only access it by working with me.
“I got to see Chris’ program at a live event last November. It’s virtually the same program she took me through back in 2004 — the one I credit for helping me take my freelance copywriting business to the six-figure level. There’s nothing like it out there. And you’ll pay a fraction of what I paid back then. If you’re serious about fast-tracking your success as a freelance copywriter, get it (and start applying it) today!”
— Ed Gandia, freelance copywriter now specializing in coaching copywriters, Marietta, GA
Here’s a Syllabus overview of the 24-module Marlow Marketing Method™ for Copywriters Coaching Program, which will make you a lead-generation expert while setting you up to land the world’s most desirable clients (more on that to come)…
1) Find the copywriting niche that’s right for you
2) Write your powerful unique selling proposition (USP)
3) Learn how to attract clients by what you say
4) Optimize your website so you can be easily found
5) Create powerful case studies (even if you think you have none)
6) Write a USP-based business biography so your messaging is consistent
7) Use proven closed-loop business forms for a smooth running business
8) Discover how to submit your work so it’s always accepted the first time
9) Build your own unique mailing list of high quality prospects
10) Understand the many clues of great prospects — and poor ones too!
11) Identify the strongest marketing tactic for your niche in a one-sheet marketing plan
12) Understand your prospect’s #1 pain so you can create a free offer
13) Write a free offer title that’s powerful enough to bring hot leads
14) Write free offer content that convinces your prospect that “you’re the one”
15) Blog or ezine? Determine which is better for your audience
16) Write content for your blog or ezine that massively supports your USP
17) Write your branding tagline so it strongly distills the benefit you offer
18) Make branding decisions that make you attractive to your niche market
19) Build a home page that blends the best of art, science and marketing
20) Build out the rest of your site according to direct marketing best practices
21) Make your stationery sell for you with marketing enhancements and specialized branding
22) Create a “bulky mailer” that gets high open rates and response rates
23) Discover how to follow up for much higher response rate results
24) Close the sale in record time by participating in the “client dance”
“I have examined, and sampled, several products and services aimed at freelance copywriters, and I must say Chris Marlow’s coaching program stands head and shoulders above them all. Her professionalism sets her apart in this industry. With Chris, you will notice, there is no hype — just the promise of real value.
“And with her excellent coaching program, she delivers on that promise. The knowledge I gained from Chris helped me achieve a 20% response rate on my very first targeted campaign. I have no doubt that the knowledge I gained from Chris will profit me for many years to come. If you are serious about success in this business, you would do well to hire Chris Marlow as your coach.”
— Pete Savage, B2B Copywriter, London, Ontario, Canada
The marketing tactic that is private between you and me…
In addition to learning how to properly market your service business, I will be setting you up with — quite literally — the world’s most desirable clients. And I’m not talking about the businesses that hang out with AWAI.
I’m talking about businesses you’ve never heard of… businesses that have certain attributes that make them the absolute BEST prospects for copywriters. Plus I’ll show you a new way to close this business — a way that makes total sense but that the copy cats have NO IDEA about because… well, they’re copy cats. Only innovators and advanced marketers will ever figure out what I am doing to get YOU the best client, and in absolute RECORD TIME.
“Thanks, Chris. Again, my compliments for a great course. The print materials, CD lessons and the online resource library are all outstanding.”
— Jeff Oddo, Public Relations/Copywriter/Speechwriter, Lumberton NJ
Beat your competition!
There are copy artists teaching my program… there are newbies teaching newbies… but there is only one Chris Marlow and I can promise to bring you the same innovation and insider advantages I’ve been bringing to copywriters for more than a decade.
So come with me. Forget the impostors. They’ll wither on the vine when they see what I have for MY copywriters… the ones who will work with me to get out ahead and quietly but firmly lick the cream from the top of the market.
“Chris’ coaching program is organized, practical and insightful. With Chris’ coaching, I was able to break into a demanding market and reach my goals quickly. I received nine responses from my first mailing to my target market. Today, I’m still benefiting from this mailing and from Chris and her experience in direct response.”
— Jane Klassen, Copywriter, Ontario, Canada
So let me know you’re interested in becoming an empowered copywriter. I’ll get back to you right away.