Tag Archives | copywriting

Copywriters who give copywriters advice: 3 shocking truths

  Copywriters love to buy information products from their peers. But there are some hidden dangers. Here are three things you should know about buying info-products from copywriters who are selling their knowledge: 1. The information is rarely — if ever — complete. New copywriters often take the information at face value and are too inexperienced to […]

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How copywriters charge for consulting

Do you have a “rate” for consulting? Do you even have consulting on your list of services? According to the 2014 Freelance Copywriters Fee & Compensation Survey™, 32.3% of respondents report that they charge more for consulting services than they do for their copywriting. However, results indicates that most copywriters charge the same hourly rate […]

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How to successfully negotiate a copywriting job

Let’s face it… Pricing copywriting work is a pain. It used to be tough… now it’s tougher, with all of the new jobs social media has brought. In 2005 my first Freelance Copywriters Fee & Compensation Survey™ offered statistical pricing on 20 copywriting jobs, most of them traditional. In 2007 I published stats for 40 […]

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Why don’t I have more clients?

 “Why don’t I have more clients?” “Why don’t they pay me more?” “How can I get my foot in the door to prove myself?” “What the heck do clients want?” Good questions. Even veteran copywriters ask these questions, especially since it seems harder and harder to reach the real decision-makers. That’s your first clue: the […]

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Productivity for copywriters: A paradigm shift

“Energy — not time — is our most precious resource.” That statement was, for me, at the time that I read it, a paradigm shift in my thinking about the nature of productivity. “Energy — not time — is our most precious resource.” Written by performance experts Jim Loehr and Tony Schwartz, The Power of […]

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Niches for Copywriters: what the new 2014 copywriters survey reveals…

Every copywriter knows that the first step to a successful freelancing career is to pick a profitable niche. There are literally thousands of niches copywriters can work in, some horizontal, making up “types” of copywriting jobs such as sales letters, and some vertical, making up defined industries, such as technology. In 2013, nearly 300 copywriters […]

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