In LinkedIn and Facebook and undoubtedly other social media you can find many groups for freelance copywriters.
Heck… years ago I had one LinkedIn group that grew to more than 1,000 members and it didn’t take me that long to build it. In fact, it was stupid easy.
Problem was, I didn’t have the time or inclination to be social. And so that group was not that valuable… meaning not very responsive. When I shut it down a year later the best I got from it was about 150 new copywriters transferred to my email mailing list. Better than nothing, and some would say “not bad!”.
Now as a coach, it could be valuable for me to market to these social media groups. And in some places, I do. But I never feel comfortable about it.
However, as a freelance copywriter, I find these same groups a bore. Rather than chit chat during work hours, I prefer to be writing for clients and earning money.
Now, I get the “community” part of this. Back when I started my feeble, upstart copywriting career eons before the Internet brought us together, I was pathetically alone.
I knew NO copywriters except for one poor Vietnam Vet with severe PST who worked for an agency and could not help me with any kind of good advice at all. Mostly I just listened to his woes. I could have used a few thousand copywriter friends at that time to give me advice and prove that the business really was out there.
So for new copywriters, I get it. Social media is a way to deal with the isolation… to get free advice… to gather around the watering hole. And for those who build copywriting communities, it gains them the following they need to sell their courses and workshops and T-shirts and other offerings.
But here’s what I really think of social media and copywriters:
- You must have a very well done LinkedIn profile and you need to work that social media for all it’s worth because it’s the largest community of professionals on the planet. Your potential clients are there!
- If you’re going to hang out in a group and chit chat, look for groups in LinkedIn where you can peddle your influence and build a reputation as a knowledgeable, talented copywriting resource and make your time in social media profitable.
- Create a social media group for the same reason but be prepared for the time-cost.
- If you’re a working copywriter, spending time in social media solely for chit chat is a distraction and will hurt your income.
- If social media is part of what you offer, then obviously you need to be there, but in a leadership capacity.
- Some copywriters really embrace social media. They’re social media butterflies. They should make some money off of their talent (since most copywriters are introverts). They should become evangelists for businesses who can use their talent.
Evangelism is nothing new. Some parts of the technology world have made evangelism their #1 marketing method.
And since evangelism is a very effective marketing tactic, I’m looking for some social media butterflies myself. If you know any copywriters who are truly active in social media — not coaches, or gurus, or people selling to copywriters — but copywriters who are social media mavens with a good reputation, then I’d like to know their names. There’s a job waiting for one or more of them.
Please nominate your pick in the comments below.
© 2016 Chris Marlow, All Rights Reserved
P.S. — Did you know? The S.S. Treasure Hunt is THE alternative. When you’re ready to quit talking and start doing — and making money — then you’re ready to join the S.S. Treasure Hunt.