Surely you’ve heard the old adage, “You’ll never get a second chance to make a first impression.”

When you’re trying to land your first client, the truth of this statement is amplified.

That’s because there are things a new copywriter can do wrong in a first meeting!

Copywriting clients are right under your nose — if you know where to look!

Who’s more important… me, or you?

As new copywriters prepare to market themselves, they’re often self-focused, insecure, and worried about losing the desperately needed job.

Copywriters on my mailing list have been finger-wagging me a lot lately.

And even some of my new coaching students are challenging my instruction!

face600It’s really bonehead…

But clients routinely leave their best money on the table.

How so?

By ignoring their customers.

I used to be so uptight.

I thought I needed to put on a “hyper-professional” appearance for my copywriting clients and my coaching students.

There are two things that concern freelance copywriters most and they are #1) landing clients and #2) charging accurate fees, in that order.

Today I’m going to focus on the three most effective ways to land clients, so you can start the year with a better plan than you might have had in the past.

If you’ve been writing copy for at least one year, chances are you’ve had a  bad experience with a client by now.

Sometimes it’s your fault (you priced wrong or you don’t have a proper workflow process).

Have you ever met your perfect match… in a client?

But they barely know you’re alive?

You’ve studied your market like you should.

Bob P. was in my (now defunct) LinkedIn Group, Copywriters and Direct Marketers Solve the Marketing Problem.

He asked a question that bears repeating.

Bob said: “What is the best way to get marketing people at companies to raise their hand and express interest in what a copywriter might be able to do for them?


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