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Do you know this dirty little secret about the copywriting niche?

If you’ve been in marketing for any significant length of time, you get to know the niches. In the marketing world, one of those niches is called “bizopp” (business opportunities). It’s a huge niche. List owners rent those lists for lots of money because they’re so profitable. It’s long been known that the bizopp market […]

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Niches for copywriters: 7 things you probably didn’t know

After a career working with direct response agencies, hundreds of diverse clients, and many, many copywriters, I know a thing or two about niches. Here are seven things I’ve learned about niches for copywriters, that you might find helpful either now, or down the line. One notation: I wish I could offer examples for each […]

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Niches for Copywriters: what the new 2014 copywriters survey reveals…

Every copywriter knows that the first step to a successful freelancing career is to pick a profitable niche. There are literally thousands of niches copywriters can work in, some horizontal, making up “types” of copywriting jobs such as sales letters, and some vertical, making up defined industries, such as technology. In 2013, nearly 300 copywriters […]

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