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Learn agency-level copywriting, marketing, and strategy from the original copywriters coach!
I've helped dozens of copywriters find the niche that's
right for them...
...and then I show them how to
land the high-quality,
high-value, clients!
I can do the same for you...
Dear Copywriter,
As an award-winning freelance copywriter with over 20 years experience working for everything from micro-businesses and entrepreneurs to the world’s leading companies — Microsoft, Disney, IBM, and more — I've had every kind of client you can think of.
I know... and you do too... that the key to a successful copywriting career lies in the caliber of your client, and the quality of the niche market you work in.
But most of us start our freelance careers going after the wrong people... the low-hanging fruit, and working for anyone who will hire us, unsure what "niche market" would be best for us.
I can tell you I spent quite a few miserable years undercharging and chasing the wrong clients — clients whose crummy work samples and unimpressive results did not allow me to grow a nice portfolio with impressive case studies, effectively locking me out of the "big time."
But one day my networking paid off and in 1991 I was offered freelance work with Rosen/Brown Direct, a small but dynamic direct response agency located in Portland, Oregon.
After a short while freelancing for Rosen/Brown they hired me. And after eight exciting but exhausting years, I left for the freelance life once again, but this time my freelance career was an instant success!
What made the difference? I had learned marketing!
Knowing copywriting had not been enough... copywriting is only part of the marketing process. While at the agency I learned how to target particular markets, pick lists, create appropriate campaigns and mailing formats, and come up with creative ideas and offers that were so right on, that we won many awards and our "brand/response" agency became known the world over.
So when I stepped out again a freelancer, I took this knowledge with me and I applied it. I selected a target market that would appreciate my background, cherry-picked a higher level clients than I had before, created an appropriate and powerful offer, and started mailing out. Aggressive phone follow up got me to my goal of $5,000 per month in my third month of freelancing.
(And yes, direct mail is my favorite marketing tool, but it's only one tool that should be in your marketing arsenal.)
Today I still work for select clients and I market my own products, but I spend at least half my day mentoring copywriters.
I show them how to find the niche market that’s just right for them... I help them get a strong marketplace positioning... we create agency-level marketing materials that will impress the high quality clients, and that prove you're a copywriter who knows his stuff... and we develop an appropriate personal brand.
My coaching students leave my self-marketing course with a complete Integrated Marketing Plan they can use to build their business. It's a full roadmap to optimized marketing, designed to move your client acquisition successes along at a faster pace.
I also supply "backend support," helping my coaching student process a lead successfully, negotiate and price correctly, and "set up" so the budding client relationship can flower into a solid long-term relationship that is so important to profitability!
While my coaching program requires proficieny in copywriting before a student is accepted into the program, many of my copywriters do benefit from oversight in this area; and indeed it is crucial to to produce self-marketing work that is nothing short of stellar. Although this is not a course for learning copywriting, there is emphasis on writing to "highest-quality standards" so you can attract the highest-quality clients.
In addition to formal coursework, many, if not most, of my students rely on me to help them with their copywriting jobs, to come up with strategies that work, create powerful headlines and offers, and yes, we even create controls for their clients, when everything is lined up just right!
I humbly submit that there's probably no one who
can help you find your niche better than I can...
For many years in my early career, I was a generalist. Then I went on to become senior copywriter for the direct response agency I mentioned earlier. This exposed me to even more niche markets, and it also taught me that to be really successful, you need to work in a niche market so you can become an expert.
In my second freelance career I worked in several niche markets before I found the one that was right for me. In my third niche market I set my sight on software, and became arguably the nation’s leading software copywriter for a string of about five years.
In 2003 I began helping other copywriters find their niche, and through that experience I've amassed an incredible amount of knowledge and insight into the niches available to copywriters. I've even helped copywriters create niches that match their unique skills!
Even better, if my copywriter client wants to go to a higher level of consulting, I can help her create an actual "system" that puts her in a league of her own.
If you have at least basic copywriting skills, I can show you how to find your niche and teach you what you must do in order to land the kind of quality clients you deserve.
And one more thing...
Not only can I help you find the right clients
but I can help you get the pay you deserve!
As author and publisher of the industry's leading pricing guides for copywriters, I've studied copywriter economics and created pricing tools any copywriter can use.
What’s more, I can teach you the process of negotiation — how to deliver what the client expects — and all the real-world business practices that tell your new client that you’re a pro.
Whatever you encounter along your path, I’m here with trusted advice and skillful instruction to keep you from making the rueful time- and money-wasting mistakes that I did.
The turning point in my career that led me to you
In late 2002 I was at the Redondo Beach, California office of my colleague, John Finn, agent to many copywriting superstars.
That's where I met Jim Slay, John's business coach. After seeing how Jim helped John’s business go in exciting new directions, I realized the incredible power of coaching and mentoring.
Jim inspired me to share what I know with others, and my coaching business was born. I've helped dozens of freelancers, entrepreneurs, and small business owners in one-on-one coaching sessions, and hundreds more through my teleseminars, online newsletter, articles, and Special Reports.
Today Jim is my coach too, and founder of the Trusted Advisor’s Alliance.
As a member of the Trusted Advisors Alliance — a group of business professionals who adhere to the principles of honesty and integrity in every business transaction — I am committed to putting your interests first, and in becoming your most trusted advisor.
In my opinion, the Internet has become a seething hotbed of carnival barkers, and skepticism is at an all time high. I don't blame you if you're wary about big claims... I am too!
My acceptance as a Trusted Advisor member is one assurance that you're safe with me as your coach. Another assurance is the length of time since I've been mentoring copywriters — since 2003 — and the many happy people I've helped (see some of them below).
My coaching and mentoring program is very specific with lots of homework, and it asks a lot from both of us as we build you a business that can get you the great clients.
If you complete the MARLOW Marketing Method™ Full Course syllabus, you'll receive a suitable-for-framing Certificate of Completion . You'll also get a digital image of the certificate that recognizes your accomplishment in completing a program for Advanced Lead Generation that you can post on your website.
My commitment to you is long-term. Once I've accepted a copywriter into my program, I remain available to him for life.
My first goal is to get you the great clients, and my second goal is to help you meet the financial, personal, and business goals that make your career its greatest success!
And you don't have to be a copywriting newbie to work with me. I have coaching clients who've work with me solely to improve their copywriting (including staff copywriters from Intuit® and Wal-Mart®.)
Remember, I've worked for some of the world's leading agencies and smartest marketers. We'll use the same tools, processes, materials, strategies, ideas, and tactics I use to help my clients, and to build my own successful copywriting business.
So if you’re ready for trusted advice from a personal coach who puts you first and can offer you a proven program for getting high-value clients — I encourage you to ask for a free consultation.
Simply complete the form below and click [Send It] to access free information on my coaching program, including details on my free one-hour consultation.
And then take a look at some of my many cherished testimonials.
Chris Marlow
Making Goals a Reality Through Trusted Advice™
Member of The Trusted Advisors Alliance
PO Box 1134
Palm Desert, CA 92261
Fields with an asterisk (*) are required. Also know that your data is for internal use only and will not be shared or sold.
CHRIS MARLOW COACHING TESTIMONIALS
“I made back the fee from Chris Marlow's 24 session Full Course with my first client.
I bought the AWAI course in May, 2006 and left my job in August, 2006 to pursue freelance copywriting full time. By May, 2007 I had made $160 in writing fees despite spending hundreds of hours writing on spec.
I knew that something had to change. I either had to make this work or go back to work. I looked at several programs that were designed to help new copywriters kick start their careers. The reason I chose Chris Marlow was because she offered a structured program with weekly live sessions.
I quickly began to see that Chris' approach was dead on right and increased my sessions to two a week so that I could get my career launched.
I did a mailing to 300 local businesses in my target market. More than 3% asked for my special report. When I did the follow up calls, I secured 12 face to face interviews. Out of those 12 interviews, I have one signed contract and two strong relationships that I expect will turn into contracts.
And, here's the exciting part: the hourly rate on my first contract was a whopping $167/hour!
I couldn't be more pleased about my decision to become one of Chris' students. Chris literally made my career. And, she's a nice person too!
— Stacy Fox, Principal, Career College Marketing Group
"I have examined, and sampled, several products and services aimed at freelance copywriters, and I must say 
Chris Marlow’s coaching program stands head and shoulders above them all. Her professionalism sets her apart in this industry. With Chris, you will notice, there is no hype — just the promise of real value.
“And with her excellent coaching program, she delivers on that promise. The knowledge I gained from Chris helped me achieve a 20% response rate on my very first targeted campaign. I have no doubt that the knowledge I gained from Chris will profit me for many years to come. If you are serious about success in this business, you would do well to hire Chris Marlow as your coach.”
— Pete Savage, B2B Copywriter, London, Ontario, Canada
"I tried launching my copywriting business myself 6 months 
ago. I sent out 600 letters to marketing directors in various industries. I got only one response!
"After working with you for 3 months, I had much stronger marketing materials, a powerful USP, and a target market I felt comfortable approaching. I just sent out my first mailing and got 10 responses — a whopping 4.55% response!! I would have been happy with 1% but I'll take 4.55% any day!
Now this is the way to start a freelance career! Thanks for all your help, Chris!"
— Ed Gandia, Copywriter for the Software Industry, Marietta, GA.
"As a new entrepreneur, I have found Chris Marlow's coaching invaluable. Although I was very confident in my former Marketing Communications Manager role, I sometimes feel like a fish out of water as a freelancer. Chris alleviates that feeling. Whenever I have a question, whether it's about how much to charge, what to do with a confidentiality agreement, or whether I've nailed a headline, Chris takes away the question mark.
"By working with Chris, I've significantly honed my 
USP and have built a desirable offer. I mailed my direct response package one week ago, and have already received nine responses. It's so exciting! If you'd like to fast-track your success, hire Chris. It's money well-spent."
— Heather Sloan, INfusion Marketing Communications, Inc., West Linn, OR
"I have been VERY busy!! I've acquired about 15 new clients in the last two months, mostly by word of mouth and one referring another; I tell people when they ask how I got started that 'niching' and your help were key. Thank you :)" — Nicholas Woodforest, Relationship Copywriter, Los Angeles, CA
"I’ve heard that the local ad community is talking about the 'big 
splash' I’m making with local PR and my new site... I’ve had positive feedback and interest just about every day. This is just the beginning. My site has only been live for 1 month!”
— Pam Foster, pamfostercopywriting.com,
SEO copywriter, Scarborough, ME
“Chris, what am I going to do with all this money that's headed my way? I'm beside myself with gratitude. It's been a long, hard walk, but I just kept putting one foot in front of the other.
"I can n
ever thank you enough for the help you've been, and are. You'll never know how many times I heard your voice in my mind saying, 'this is what you need to do...'
"You have done more for me than you realize, in so many areas of my life. 'Thank you' seems inadequate in proportion to the enormity of what's happening.
"More another time..."
— Pam Magnuson, Nutraceuticals Copywriter, Aloha, OR
"Chris, your marketing expertise has helped me with my branding, newsletter marketing, positioning, and so much more. Thank you for being such a wonderful resource!"
— Lori Ebeling, Ebeling Real Estate, Rancho Mirage, CA
"Chris was extremely influential in helping me land my first big client. She helped me negotiate my fee and instructed me on how to handle the meeting. After that, she critiqued my copy and helped me turn in a project my client loved. Because of this, I have since done other jobs for this client with the same results."
— Gary Carmody, Author, Fort Collins, CO
“Hi Chris, I must tell you that every time we finish a conversation, I am so focused and so excited about what we’re doing. It’s terrific. I’m even excited about re-doing my branding! Attached is my new-and-improved USP. Have a great week.”
— Linda Rivero, Copywriter/Speaker on Multicultural Communication, Alexandria, VA
"I work in a lot of different media: mail, web, email, print, packaging and more. But no matter what kind of piece it is, Chris always helps me look at it in a new and fresh way. You'll be a better writer after just one session... but why stop there?"
— Chuck Vadun, Sr. Copywriter, Intuit, San Diego, CA
“Chris, I wanted to fire off a quick email to thank you for your advice and support on Monday. I went in to see two clients y
esterday, followed your script, and guess what? Two pieces of business. I feel I've stepped up! I've got another meeting on Friday and will keep you informed on the outcome there.”
— Simon Rudge, Software Copywriter, London, U.K.
"My first bulky mailing went out to a hand-picked list of 400 marketing managers and directors in the UK, with a letter featuring my free report offer. Results after follow up calls? The bulky mailer proved a great memory jogger for busy execs and gatekeepers: 53 requests for the report, a 13.25% response! Thanks Chris!"
— Simon Rudge, Software Copywriter, London, UK
"Chris, you were absolutely integral to helping me define not only my professional niche, but to help me discover how to pursue work that would bring joy and meaning to my life.
“Because of you, I am living my dream of working with and for children. And you've given me all the marketing tools and techniques I need for marketing to make my business wildly successful.
“I regard you as an incredibly valuable resource and you can bet I'll be relying on your expertise as my business continues to grow. I'm grateful to know you. I simply could never recommend you highly enough. To all of you who choose to work with Chris, I say, ‘Get ready... she will change your life!’"
— Tracy Douglas, Sales Catalyst for the Mom/Child Market, North Hollywood, CA
“Here’s a brief update…. Everyone who read my bait piece thought it was great and I had many inquiries to buy it when it was finished as a full-length ebook. So I decided to finish the bait-piece turned ebook.
“Then, [thanks to your help in structuring my landing page] I was invited to guest star in a teleconference on paralegal training. I got more inquiries from lawyers and paralegals that saw my website.
“I’ve now been hired by a freelance paralegal and 2 lawyers to design and write copy for new websites. I’ve also been approached to write copy for some public relations material for lawyers. Now, if I get any more inquiries, I will have to put them on a waiting list!
“Thank you for your help, Chris. I wouldn’t have this business now if it wasn’t for your great coaching.”
— Lynn Roberts, JD, MBA, Attorney at Law, Lawyer and Paralegal Career Coach, Overland Park, KS
"What a THRILL! I believe this is one of the best relationships I've developed this year, and I welcome you into my life with open arms. I am now going to sit down and develop a calendar of assigned tasks, which I will email to you with writing samples as soon as it's done to my satisfaction. Have a great afternoon; you have, single-handedly made my day spectacular. Peace be with you."
— Kim Stacey, Copywriter, Ben Lomond, CA
"Hi Chris, I am happy to report that after receiving your guidance, I have finally managed (in my free moments while full-time raising my 2 year old daughter) to begin calling my carefully researched list of potential clients. Incredibly, on the first day of calling I managed to dial 28 numbers, and out of those 28 I got my first client!
"I am about to begin work on my first job, with potential to develop a long- term relationship and ongoing work partnership, and I am thrilled. Of the other 27 that I called, I got only 2 'no thanks' responses and 10 who requested my resume, brochure and materials. I thank you and your advice about how to research and narrow down my list for my amazing response rate. I will keep you posted — my future is looking bright from here."
— Jennifer Sexton, Natural Health Copywriter, Yarmouth, MA
"Happy with my coaching? Oh my goodness, I am ecstatic with my coaching. You gave me great advice that I never would have thought of on my own, you showed me concrete plans to put my own ideas into action, and you helped me develop the self-confidence to market myself in the first place.
Just knowing about Who's Mailing What, alone, was worth it. Really, it was a huge help — Thoreau said you should make your castles in the sky, but put foundations under them, and you have put foundations under mine. You've really helped make the 'money-making' part of my challenge seem manageable."
— Jane Ward, Case Studies Specialist, Hingham, MA
"As one of only two copywriter‘s agents in the nation, I must be very picky about whom I represent. I decided to work with you Chris, not only because of your copywriting talent, but your business acumen. Your tenacity and ideas bring a synergy to our relationship that can only add up to mutual success."
— Kevin Finn, President/CEO, Finn Communications, Inc., Redondo Beach, CA
"This is such a great service and such good advice...truly wonderful...I can focus on where I truly need help...with you I get one-on-one and it accelerates my progress. In one hour’s time I can target the challenges that are most pertinent. The impetus it gives me for the rest of the week is just incredible. A lot of things are coming into focus that were fuzzy to me for such a long time."
— Diana Manchester, Diana Manchester Advertising & Design, Monrovia, CA
"Most of what I am learning about copywriting comes through trial and error, of course, and just doing it. However, I have an unfair advantage with you in my corner. As my coach, you have saved me so much time and energy. Just last week, your advice about that conference I was considering attending saved me $139 in registration fees! You are worth every penny, Chris. Thanks for making it so easy!"
— Chuck Thompson, Direct Response Copywriter, Chicago, IL
"Chris Marlow is at the top of her game. I can think of few other professionals I would recommend as highly as an effective business coach. Take my advice. Pick her brains."
— Steve Slaunwhite, Author of "Start & Run A Copywriting Business"
(Self-counsel Press), Brampton, Ontario
"To me, the definition of an inspiring mentor is someone who is a top working pro in their field and who willingly gives 
their knowledge and expertise to others in a caring and nurturing way. That's what you get when work with Chris Marlow. She's increased my 'marketing learning curve' as a copywriter 10 fold — and kept me focused like a laser on what I wanted to accomplish in this competitive business. And I'm proud to say I'm on target to hit my financial goals for the year. And I owe a lot of my success to Chris. She's tremendous!"
— Peter J. Fogel, Copywriter/Consultant/ Speaker, New York
"If my personal life needs help, I turn to 'Dear Abby'... when my business needs help, I turn to 'Dear Chris'! I want to hear practical answers, do-able solutions, and ideas that make me think and see the possibilities. Unpretentious and straight-forward, Chris Marlow reminds me of why I got into this business in the first place: to focus on the things that help me make money! Thank you Chris."
— Peter T. Britton, The Write Answers Consulting Services, Vancouver, B.C.
"Chris makes the writer's world seem less intimidating and more exciting. For the first time in my life, I feel comfortable with myself and comfortable enough to say AND truly believe that I am a copywriter. This to me is far more valuable than any techniques that she could share, or strategies that she could administer. In the absence of just feeling good about myself, I could sustain nothing. No price could be put on this but I have definitely received more than my investment! Having a coach like Chris is worth it!"
— Giselle Hudson, Principal, Purple Marketing Limited,
Trinidad, Caribbean
"Even though I had a lot of corporate marketing and agency experience, I really didn't understand what it takes to be a free-lancer. Working with Chris opened my eyes and then some. Especially when I hit a low point and I had proposals out there but nothing was happening. When it comes to the business of copywriting, she's the guru!"
— Sally Blodgett, Copywriter, Ben Lomond, CA
"I've watched you grow your business from nothing to 
impressive Chris. And along the way I've used many of your techniques to grow mine. Whenever I had a question, you've had the answer. I appreciate all of the hours you've spent counseling me, and all of the information you've shared. I can' t even guess at how much time you've saved me. Thank you Chris!"
— Deb Cornick, Deb Cornick Graphic Design, Kameuela, HI
"I'm really glad you were there during my transition into freelance life. And you continue to motivate me and give me guidance while I decide where to focus my efforts. I know I'll be even more of a success than I am now if I continue to follow your suggestions."
— Eugene Ball, The BallTech Group Graphic Design, Palm Desert, CA
"I've learned much from you, and one of the most important things I've learned is how to align my values with my goals. I feel like nothing can hold me back now, Coach!"
— Christy Garan, Artist, Los Angeles, CA
"From one coach to another, thank you Chris for helping me break through a marketing block that has plagued me for a long time. Your advice to me was both timely and priceless!"
— Jim Slay, Doctor of Religion, J.S. Professional Coaching, Palos Verdes Peninsula, CA
"Dear Chris: You are so brilliant! And that's why I want to work with YOU. Great strategy move on your part. That is such a super idea you use to get business...I definitely want to do that when I start out. Thank you again for being so helpful to me."
— Beverly Budgell, Brampton, Ontario, Canada
"Few people have another person’s best interest at heart the way you do. You are one of the most supportive people I’ve been privileged to know. I truly value the help you’ve given me, and your good advice."
— Jan Webster, Palm Desert, CA
"Chris! What a valuable hour plus that proved to be — not that I expected anything less. Thank you so much for your generosity. I feel very motivated and look forward to working
with you."
— Carolyn Walker, Carolyn Walker Writing & Editing, Sacramento, CA
"It helped me so much to talk with you and hear your perspectives; finding out another professional's evaluation of my work, and your ideas on a direction to go mean a lot. Thank you for sharing these files with me, and most of all, for listening and answering my questions, and having excellent ideas!"
— Sheri Waldrop, Copywriter, Weatherford, TX
"After 100 letters and some phone calls, I'm proud to post a 5% response rate using Chris's time-proven marketing methods. She's honed my message to such a fine point that it would be impossible for a company not to respond. Thanks, Chris!"
— Victoria Rosendahl, Passion Marketing Copywriter,
Urbanna, VA
“Dear Chris, Yesterday morning I was thrilled to hear you say, ‘congratulations! You have your first copywriting job!’ It is due to your conscientious guidance and expertise that I have reached this milestone, and though I’m sure I face many more challenges as a budding copywriter, I am confident because with your coaching I know I will successfully overcome them.
“If someone were to ask me about the educational effectiveness of your coaching program, as a professional educator I’d only have two words for you: ‘right on.’ I went through your entire copywriting program and you deserve a lot of credit for helping me land this first client! One of the things about you that helped me tremendously is your patient, hands-on instruction.
“Maybe it’s just me, but coming from a non-sales oriented profession as I did, it has been extremely helpful to learn about marketing, sales, and copywriting from the bottom up and by doing it myself. With your caring guidance, I created small pieces of my copywriting life, building a strong foundation by uncovering potential niche areas, then drafting a USP about who I am as a copywriter. From scratch, we created my first copywriting sample: my professional website. At the same time, we analyzed the market in my niche, examined and gathered hundreds of names to create an in-house list, and began a sales campaign.
“Thank you for sharing your professional knowledge and practical know-how with me! I have learned more from you than I would have from a book or an academic program, because you are a master in the field whose ability shines through in all you do.”
— Marian Kleinman, copywriter for education and self-improvement, Liberty, NY
"Thank you, Chris, for a very thought-provoking and inspiring conversation. It's apparent that you are an expert in your field, and have the skills and methods to help copywriters create successful businesses. I especially appreciate your emphasis on finding work that suits one's interests and values, not just on making money by writing random assignments. I have full confidence that you could help me refine my focus, hit my targets, and enjoy the process."
— Susan Gately, Concept Communications, Somerville, MA
"Dear Chris, It was really great talking to you just now. I came off the phone with my head a whirl of ideas and possibilities. Fantastic!
Thank you for sending me the creative briefs. I shall set to and devour them immediately! Oh, and thank you for the syllabus and USP as well. They've just arrived. I am so looking forward to working with you. I'm feeling inspired. Warmly..."
— Jane Howitt, Words4TheWeb, Sale, United Kingdom
"You've been a big boost to my career, Chris. I'd recommend you as a Personal Coach to any copywriter who wants to get ahead in this business."
— Jeanine Granfin Holly, Holly Copywriting, Portland, OR
“More than anything, I value your insight and feedback on specific projects. Remember that magalog project for the utility that you helped me with? Well that magalog project had a 34% closing rate. The sales letters that you helped me develop for that company ranged from 2% to 65% response rate.
“I'm currently pitching an idea to that same company that includes a range of integrated projects. Thanks again Chris for your response and for ‘being there’ when I need insight.”
— Patrick B., Copywriter, Ontario, Canada
“ I was having some second thoughts about all the work I put into the mailing, particularly the paper on the industry. But, that paper has positioned me as a specialist in the industry. The time and effort really paid off.
“One company asked if I’d be willing to join them as a full time copywriter. The mailing has done a great job opening up doors. To date I received 8 responses for the paper. Two are pretty good leads. Thanks, again, for your help. ”
— Susan Allocco, Copywriter, New York, NY
"
As an aspiring freelance copywriter, I came to Chris for real-life mentoring that books and info products simply can't deliver. In just a few months, she transformed me and helped launch my new career. While I had writing credentials as a journalist, Chris taught me the marketing and business side of copywriting.
"I'm now well on my way to Getting Great Clients! Without Chris, I'd still be flipping pages of 'How-To' books while going nowhere. Thanks, Coach Chris, for setting my course and putting the wind in my sails."
— Jeffrey Long, Copywriter and Sales Catalyst, Naperville, IL
“You've been a gem of inspiration, mind-set shaping and at times, carried me along to help me reach my goal. I'm really grateful for the coaching you have given me…You've given me a lot of powerful tools that include ‘a way of thinking’ when it comes to marketing myself.”
— Ken Taylor, Marketer, Nagoya, Japan
More testimonials upon request...
At the root of their success:
The MARLOW Marketing Method™
Marketing is a well-developed and sophisticated discipline. There's a right way to do it, and a wrong way.
Because of my agency background and work with high profit marketers who can afford to conduct the best of the best marketing, I can bring all of this experience and knowledge to you, the copywriter, in a system called The Marlow Marketing Method™ for Copywriters.
The key principals upon which the MARLOW Marketing System is built can be found in the MARLOW acronym:
M = Mailer centric; the core marketing method because it is the ONLY method that allows you to target your ideal audience
A = Agency quality materials, branding, messaging, processes, execution, and follow up
R = Right niche; determined via your core values, passions, experience, talents, and promise of the niche
L = List building, the most important element of any direct response campaign and the basis of building any business
O = Offer power; creating an offer powerful enough to get attention and to get response
W = Whole system; the MARLOW Marketing Method™ offers a complete marketing plan as well as all “process tools” for proper fee setting, negotiating, and invoicing. The MARLOW Marketing Method is a WHOLE system for maximum results marketing.
Is the MARLOW Marketing Method™ right for you? To find out, scroll back up the page about two-thirds and complete the Submission Form to access additional information on the MARLOW Marketing Method and my coaching program for copywriters.
© 2003 to present, Chris Marlow