Welcome to the home page of the S.S. Treasure Hunt!
If you would like to become a member, you’re invited to consider working with veteran copywriter’s coach Chris Marlow in a unique copywriting course, or in her acclaimed “get clients” program.
Follow this link to learn about the 12-week coaching for the Marlow Marketing Method™ “Earn While You Learn” Copywriting Course and to apply for acceptance.
If your goal is to land the high value, high quality clients in a hot niche, you’ll be more interested in the 6-month coaching for the Marlow Marketing Method™ Client Acquisition Course. This has been the leading client acquisition course for copywriters since 2003.
To contact me about anything else, please visit my Contact page at my main site:
I created the S.S. Treasure Hunt because so many copywriters told me they’ve spent thousands of dollars on Bright Shiny Objects and aren’t even an inch closer to their goal.
To help my copywriters gain success at a faster rate, I built five courses and created other client conversion tools to speed their transition. Here are some of the tools my coaching students and S.S. Treasure Hunt members have access to:
This twelve-module course takes you through all the foundational elements of copywriting, using the best information from not only me, but the world’s other top copywriters whom I’ve curated here.
And unlike other copywriting courses, this gives you a practical assignment — you work on something you can actually use. For instance, do you need a sales letter sample? Then work on that. Do you need a great Home Page? Then do that. You can even do a bait piece to generate leads for your business. This is why I named it the “earn while you learn” copywriting course.
“Chris, this course was amazing! I’ve been a student and practitioner of copywriting for the last 5 years or so. And during my time, I’ve read books and taken random smaller courses. But this really solidified things for me, in a codified way. It helped me ‘put it all together’ and feel more confident in the frameworks and principles I’ve learned here. I love the real-world examples and the exercises. I can tell my copy has already gotten stronger. Thank you again for putting together this incredible resource for copywriters like me, looking to up my game!”
—Aaron Hughes, Staff Copywriter, Precision-Nutrition, Toronto, ONT
If you’re already writing copy but you lack clients — or the right kind of clients — you’ll want to dive into my celebrated marketing course…
This is my original 24-module course and has been the leading client-acquisition course for copywriters since 2003. To date it has produced more successful copywriters than any other marketing program.
In this course, you not only build every aspect of your marketing, but you learn B2B lead-generation, making you a smarter copywriter to work with. We start with the basics, like finding the niche that’s right for you, and take you all the way through the closing of a new client. You would not find a marketing course this thorough even in a university.
“Marlow Marketing Method is an outstanding course in every way: content, coaching, practical usefulness in starting a new career/business, and integrating concepts into actual practice. I applied solid, proven marketing concepts to creating my own business. I literally, designed, created, and executed my business plan during the course. — Nancy Moore, Redmond, OR
After you’ve completed the Client Acquisition Course, you’ll want to go straight to a 20-module self-directed course that focuses 100 percent on how to close your client:
- Marlow Marketing Mastermind™: Getting to YES
This unprecedented course gives you everything you need to successfully convert new clients. We look at psychology, phone and email “hacks” for common situations, and give you a complete step-by-step system for closing the client, successfully handing in stellar work, and for keeping your new client. This course underscores what the S.S. Treasure Hunt is all about: giving you the real tools for real results, and a real career — and no Bright Shiny Objects.
Now that you’re converting great clients, you’ll want to focus on improving your business income. Nowhere else will you find a productivity course written just for writers:
- Productive Profits™ for Freelance Writers Course
In this course, I apply the best knowledge of productivity experts to the writer’s life specifically, helping you be more productive, enjoy your work more, and even improve your health. I address four life areas: Organization, Physical, Mental, and Emotional/Spiritual.
“Thank you, Chris, for helping me break through a marketing block that has plagued me for a long time. Your advice to me was both timely and priceless!” — Jim Slay, Doctor of Religion, J.S. Professional Coaching, Palos Verdes Peninsula, CA
At some point you’re going to be itching to go higher in your copywriting career… to become even better at what you do. The answer is to become more influential in your copy and your life. Mastering even a few of the lessons in this advanced copywriting course will do that for you:
- Influence Intelligence™ NLP Copywriting Course
Neuro-linguistic Programming (NLP) studies how humans process language, and can be used to enhance persuasion in personal relationships and sales copy. This course, developed by Clive Cable and myself, applies NLP intelligence specifically to copywriting.
“The difference between the first presentation I did for our organization and the power it had after adding NLP copywriting, was utterly remarkable. If you want to improve your copy 100 fold then you should learn these techniques. It’s nearly impossible to get this kind of learning. I highly recommend it.” — Lisa Berman, direct response copywriter, Milwaukee, WI
Your entire journey is here in just these five courses:
- Start by learning the fundamentals of copywriting.
- Find your niche and learn marketing skills for procuring high quality, high value clients that will define your career.
- Improve your productivity and increase your income and satisfaction.
- Go deeper into advanced copywriting skills to be even more effective.
- Improve your closing skills with the “Getting to YES” step-by-step closing process.
All you really need are the copywriting and marketing courses. The other three help you excel and go higher, making you more money for your efforts.
“Of all my writing/copywriting/marketing memberships I have or have had in the past, I hold your copywriting site as the best in the business. First, it’s an-all-in one membership. There’s thorough copywriting training, then skilled marketing help, and finally supportive coaching calls. I have used the essential pricing guide to give me confidence in my fees. Chris is always approachable, knowledgeable, and on target in her advice. I feel she cares about my success.” — Sandy Fox, Mountain Home AK
“Even now, Chris remains a great resource and a source of wisdom as my career progresses. She is a unique coach with multiple talents that will help you achieve what you want — even if you’re not certain what you want right now… she’ll guide you to a place that fits so well you would have never imagined it possible.” — Kevin Dawson (of the fuzzy picture), Financial Copywriter, Walled Lake, MI
The S.S. Treasure Hunt also contains other tools to help the copywriter build a thriving, professional business:
- Access to recordings of past workshops that examine particular aspects of niching, copywriting and marketing in depth;
- Access to a proprietary database of Statistical Pricing for 90 copywriting and content jobs, so you price accurately every time;
- Access to myself through the S.S. Treasure Hunt Forum for quick answers to critical questions;
- Access to a real-world Swipe File that contains modern info, including the behind-the-scenes statistical and strategic info that copywriters rarely get to see;
- Access to robust lists of recommended books, resources, and even super hot leads;
- Access to my famous Copywriter’s Pricing Bootcamp, the most comprehensive collection of pricing, negotiating, strategy and resources ever devised (28 tools in all!).
“This is such a great service and such good advice… truly wonderful… I can focus on where I truly need help and it accelerates my progress… I can target the challenges that are most pertinent. The impetus it gives me for the rest of the week is just incredible. A lot of things are coming into focus that were fuzzy to me for such a long time.” — Diana Manchester, Diana Manchester Advertising & Design, Monrovia, CA
“I want to hear practical answers, do-able solutions, and ideas that make me think and see the possibilities. Unpretentious and straight-forward, Chris Marlow reminds me of why I got into this business in the first place: to focus on the things that help me make money! Thank you Chris.” — Peter T. Britton, The Write Answers Consulting Services, Vancouver, B.C.
“Chris, I must tell you that every time we finish a conversation, I am so focused and so excited about what we’re doing. It’s terrific.” — Linda Rivero, Copywriter/Speaker on Multicultural Communication, Alexandria, VA
A sailing theme turns work into fun and creates a sense of community.
Occasional Group Coaching calls bring the Captain (me) and the Crew together, “on deck.” We call these events “Roll Call.” Sometimes there are changes in the copywriting marketplace that must be discussed. When those times come, there will be a notice in the membership and an email will go out alerting to the date and time for a conference call, and the topic to be discussed.
“Whenever I have a question, whether it’s about how much to charge, what to do with a confidentiality agreement, or whether I’ve nailed a headline, Chris takes away the question mark.” — Heather Sloan, INfusion Marketing Communications, Inc., West Linn, OR
Answer the freelancer’s biggest question: How much should I charge?
Are you cutting your income by charging too little for your services… or are you losing business because your prices are too high? You want that sweet spot, the price that fairly (or even generously) compensates you for your time and knowledge, while not turning off prospective customers. How do you know what that is?
Over 10 years, I’ve conducted Statistical Pricing Surveys of hundreds of copywriters — and the latest results are available only in the S.S. Treasure Hunt. Any type of project you can think of is here, along with the amounts that copywriters have charged.
You’ll see the high, the low, and the median, as well as the percentages of copywriters charging in each price range. The 2014 Survey is exclusive to the S.S. Treasure Hunt and has never been shared anywhere else. Some members consider Private Access to this easy-to-use online database a major advantage over their competition!
Imagine how much confidence you’ll have when you price, with access to the only comprehensive statistical pricing database in the world! You’ll never underbid a project again if you realize what it’s really worth (or overprice and lose the potential client for good).
“Chris Marlow’s Statistical Pricing Survey information is invaluable to fresh and experienced copywriters alike. While one is eager to take on new projects and new clients, without knowing the going rate for these projects, we are either pricing ourselves out of the market or short-changing ourselves. Chris gives us the key insight for current pricing. Thanks Chris!” — Barbara Hales, Boynton Beach FL
Even better, combine the database Pricing Survey with the guidance of the archived Copywriters Pricing Bootcamp workshop, and you’ll have everything you need to properly and confidently bid your projects. It would be literally impossible to find a better or more comprehensive resource for pricing your project anywhere other than the S.S. Treasure Hunt.
Get fast help by using the forum
Got an urgent dilemma? Did something important happen that needs quick feedback? The S.S. Treasure Hunt forum lets you connect with me directly outside of coaching hours, so you don’t lose valuable opportunities.
“The forum is a valued tool that I use often. I can think of no other resource where professional advice is so accessible, and helpful to the success of each member.” — Robert Wedge, Charter Member, Venice FL
A powerful, unique Swipe File
Having a well-stocked Swipe File is basic advice for any copywriter. Keep examples of the best headlines, leads, bullet points, packages, and other examples of great copywriting. When you need inspiration, go to your Swipe File for ideas that you can emulate, borrow from, and tweak to fit your own situation.
However, the Swipe File on the S.S. Treasure Hunt is different. Much of it is contemporary, and a lot of it is my own work. Some pieces have won me the highest international award for response rate, the esteemed ECHO Award.
Many of the projects include the actual data behind the work… the other factors that can affect the success of a campaign that copywriters rarely get to see. How much was the client’s budget? How many pieces were mailed, and what was the response rate? What was the reasoning behind the concept? What were the main challenges? How did the strategy turn this into a win?
These additional insights will help you understand more of the thought-process that goes into a campaign, making you even more valuable to your clients.
There are also pieces provided just so you can study formats and layouts. This swipe section offers more than an education on great copy — it helps you understand all aspects of direct response.
All that sounds great, but who am I?
I’m Chris Marlow, the original copywriter’s coach. Back in 2003 I recognized that copywriters were not being served by the coaching community. I could also see a lot of pain around the process of gaining clients.
I created the Marlow Marketing Method™ for Copywriters Client Acquisition Course and copywriters came to it in droves. I spoke at several AWAI Bootcamps and trainings and because of the success of my Marlow Marketing Method™ program, my reputation grew.
My programs work because I’ve worked for and with world-renowned direct response agencies throughout my career (Rosen/Brown, Direct Marketing Solutions, The Kern Organization, and Creative Direct Marketing Group, to name a few).
And I’ve learned what it takes to make copy that sells, and what it takes to market copy that gets leads and sales. In the larger Direct Marketing community I’m not only recognized for my International ECHO Awards, but I’ve also been a part of the International ECHO Awards judging panel in subsequent years.
Some of my more recognizable clients have included Microsoft, Intuit, Network Associates, Agora, Symantec, IBM, Blue Cross, Nike, Reebok, Toyota, TRW, Disney, and Dell Computer.
Though I stress the value of dominating one’s niche, I’ve worked with nearly every category of business in both business-to-business and business-to-consumer, and a broad array of formats, from classic packages to magalogs to 3-dimensional campaigns and all forms of online, including long-form video. Since 2003 I’ve taught hundreds of copywriters how to write effective white papers and campaigns that bring in the leads and the ROI.
When you become my coaching student, you will gain access to most or all of these tools. With my record of success with hundreds of copywriters — and these highly focused tools — your shortest path to success is working with me.
“Oh my goodness, I am ecstatic with my coaching. You gave me great advice that I never would have thought of on my own, you showed me concrete plans to put my own ideas into action, and you helped me develop the self-confidence to market myself in the first place.” — Jane Ward, Case Studies Specialist, Hingham, MA
“I regard you as an incredibly valuable resource and you can bet I’ll be relying on your expertise as my business continues to grow. I’m grateful to know you. I simply could never recommend you highly enough. To all of you who choose to work with Chris, I say, ‘Get ready… she will change your life!'” — Tracy Douglas, North Hollywood, CA
To become a member of the S.S. Treasure Hunt by coaching with Chris, there are two paths you can take.
You can apply for acceptance into the Marlow Marketing Method™ Direct Response Copywriting Course, or you can apply for acceptance into the Marlow Marketing Method™ Client Acquisition Program. Read more about these courses here:
Coach with Chris Marlow in the S.S. Treasure Hunt, where you’ll find the gold in your career!