10 Copy Tips to Scale Your Business. EP.3

Author

Andy at Growth Catalyst Club
September 26, 2024

In partnership with

Welcome to this week's edition of "The Copywriter Coach”. In this edition, we’ll go over the top 5 copy tips for this week to scale your business.

Before we get started, say thanks to our sponsor!

The truth is: good copywriting can instantly transform your business.

And you don't need to pay a copywriter to do it.

Here are 5 copy tips you can use right now:

Tip #1: Paint a Mental Picture

Help your reader imagine their life with your product. Use sensory language to evoke emotions, like “Feel the difference…” or “Imagine waking up to…”

Tip #2: Appeal to Emotions

Use emotional triggers to amplify the impact of your message. Whether it’s fear, excitement, or relief, speak to their feelings and show how your product can make them feel better or solve a deep emotional need.

Tip #3: Make the Problem Personal

Frame the problem as something they are currently experiencing. Use phrases like, “Right now, you’re probably struggling with…” to make it relatable and personal.

Tip #4: Social Proof to Build Trust

Incorporate testimonials, case studies, or references to popular brands to build credibility. Use phrases like, “Thousands of customers just like you have already experienced…”

Tip #5: Urgency Without Pressure

Create a sense of urgency in a subtle way, such as, “Act now before this offer is gone,” but avoid making it feel pushy. Use FOMO (fear of missing out) to nudge them toward action.

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Tip #6: Contrast the Alternatives

Highlight the shortcomings of other solutions while positioning your product as the smarter, more effective choice. Phrases like, “Unlike other products that [problem], ours [solution]…”

Tip #7: Use Active Language

Avoid passive phrases like “It could help.” Instead, say “It will help you…” Active language creates confidence in your product’s effectiveness.

Tip #8: Remove Risk

Ease their fears by offering a no-risk guarantee, like a money-back guarantee or free trial. Use phrases like, “Try it risk-free and see the results for yourself.”

Tip #9: Empower the Reader

End your copy with an empowering statement, giving the reader the choice. “You have the power to change this. Click now to discover how.”

These tips provide versatile approaches to writing copy for different stages of customer awareness, helping guide readers from problem-unaware to solution-seeking and purchase-ready.

Tip #10: Challenge Their Assumptions

Invite your audience to rethink their current beliefs or assumptions with a thought-provoking statement. Use lines like, “What if everything you’ve been told about [problem] is wrong?” or “You might be overlooking the simplest solution.” This opens the door for them to explore your product as a fresh perspective or alternative they hadn't considered before.

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