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The Copywriter's Coach

2-minute tips to turn clicks into sales TODAY even if you write like a 6th grader:-)

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Jason Eckerman @ The Copywriter's Coach

The Trust Recession is Real

Here's what's working in 2026

Jason Eckerman

What Black Friday taught me (not what you'd expect)

Dec 5, 2025

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10 min read

What Black Friday taught me (not what you'd expect)

5 things I learned scrolling through my dumpster fire Black Friday inbox

Jason Eckerman

Oct 9, 2025

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3 min read

retire now-er

The New Pension Plan for Copywriters

Jason Eckerman

Sep 24, 2025

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4 min read

Why I've been MIA...

(And the $700K lesson hiding in plain sight)

Jason Eckerman

Sep 3, 2025

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4 min read

Why Einstein on a trike stays broke

Money-making lessons from the apple orchard this weekend

Jason Eckerman

Aug 28, 2025

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3 min read

Big Promises kill your copy. Do this instead.

A picture's worth 1,000 words... but this is worth 1,000 pictures

Jason Eckerman

Aug 20, 2025

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4 min read

Makes more sales with better magic tricks

Don't bore your audience with card tricks when it matters most

Jason Eckerman

Aug 14, 2025

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3 min read

People DON'T buy better prahdukts

Here's what they're really buying...

Jason Eckerman

Aug 11, 2025

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3 min read

Why being "better" doesn't get sales

And why the new iPhone releases are a snooze-fest

Jason Eckerman

...

Archive

The Trust Recession is Real

What Black Friday taught me (not what you'd expect)

retire now-er

Why I've been MIA...

Why Einstein on a trike stays broke

Big Promises kill your copy. Do this instead.

Makes more sales with better magic tricks

People DON'T buy better prahdukts

Why being "better" doesn't get sales

The Copywriter's Coach

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