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- when clients disappear like Houdini
when clients disappear like Houdini
my son’s bike lesson about bouncing back
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When you lose a client and panic sets in…
That panic isn't really about the money.
Jason here...
When we taught our kids how to ride a bike...
They learned on these cool Strider bikes we never had when we were younger.
(Lucky kids these days...)
If you haven’t seen them, they’re these balance bikes that help kids learn without training wheels super quick.
My son was awesome on his Strider bike...
Zooming around the neighborhood cul-de-sac like a mini Speed Racer.
But when it came time to ride a real bike without training wheels?
It took him an extra summer.
Not because he lacked the skill… But because he lacked confidence
When you added in the pedals, he froze up completely.
He didn't believe he could actually do it.
I’ve seen the same thing happen when my copywriter friends lose a client...
They forget what they’re actually capable of.
The skills are still there.
The doubt just drowns them out.
Because they wonder where the next client is gonna come from.
Or how they’re gonna pay next month’s rent.
Some copywriters never get past this.
They spend years chasing the next client...
Always worried about the one after that.
It's exhausting.
Others develop what I call "Cash Flow Confidence"...
That unshakeable certainty that they can land new opportunities whenever they want.
And that they’ll be able to keep the cash flowing in no matter what’s going on with the economy or AI.
Not because they're more talented...
But because they trust they can generate deals on demand.
Here's the thing though...
You don't need to FEEL confident to take action.
My son had all the skills he needed on that Strider bike.
He just didn't believe it yet.
That's why I'd encourage you to test one small partnership deal this week.
Nothing huge... just reach out to someone whose list you admire.
Offer to write 3 emails for free in exchange for splitting any sales 90/10 in their direction.
See what happens.
I think you’ll find that while getting CLIENTS is pretty hard…
Getting PARTNERS is a whole lot easier when you’re making the right offers.
And to help you build that unshakeable confidence on fulfilling those deals along the way...
I'm creating tools based on the exact frameworks people have paid Travis $6,000+ for and some of his best emails from the archives.
The same principles that create consistent sales...
But designed to give you that inner certainty until you don't need the training wheels anymore.
My son eventually got on that bike and rode like he'd been doing it for years.
He had the skill all along.
If you want to get full access at a screaming bargain when they drop?
In Your Corner,
Jason
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