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Oliver Buchannon
Jason Eckerman
The Trust Recession is Real

Jan 26, 2026

•

7 min read

The Trust Recession is Real

Here's what's working in 2026

Jason Eckerman
Jason Eckerman
What Black Friday taught me (not what you'd expect)

Dec 5, 2025

•

10 min read

What Black Friday taught me (not what you'd expect)

5 things I learned scrolling through my dumpster fire Black Friday inbox

Jason Eckerman
Jason Eckerman
retire now-er

Oct 9, 2025

•

3 min read

retire now-er

The New Pension Plan for Copywriters

Jason Eckerman
Jason Eckerman
Why I've been MIA...

Sep 24, 2025

•

4 min read

Why I've been MIA...

(And the $700K lesson hiding in plain sight)

Jason Eckerman
Jason Eckerman
Why Einstein on a trike stays broke

Sep 3, 2025

•

4 min read

Why Einstein on a trike stays broke

Money-making lessons from the apple orchard this weekend

Jason Eckerman
Jason Eckerman
Big Promises kill your copy. Do this instead.

Aug 28, 2025

•

3 min read

Big Promises kill your copy. Do this instead.

A picture's worth 1,000 words... but this is worth 1,000 pictures

Jason Eckerman
Jason Eckerman
Makes more sales with better magic tricks

Aug 20, 2025

•

4 min read

Makes more sales with better magic tricks

Don't bore your audience with card tricks when it matters most

Jason Eckerman
Jason Eckerman
People DON'T buy better prahdukts

Aug 14, 2025

•

3 min read

People DON'T buy better prahdukts

Here's what they're really buying...

Jason Eckerman
Jason Eckerman
Why being "better" doesn't get sales

Aug 11, 2025

•

3 min read

Why being "better" doesn't get sales

And why the new iPhone releases are a snooze-fest

Jason Eckerman
Jason Eckerman
Oops my butterfingers strike again

Aug 5, 2025

•

2 min read

Oops my butterfingers strike again

Here's the link to the best cold outreach resource I've seen

Jason Eckerman
Jason Eckerman
Tree destroyed my fence last week

Aug 4, 2025

•

3 min read

Tree destroyed my fence last week

How the "angry yard waste lady" approach can help you lock down your next deal

Jason Eckerman
Jason Eckerman
turns small talk into big opportunities

Jul 30, 2025

•

3 min read

turns small talk into big opportunities

how my mother-in-law got my kids to drive a stranger's pontoon

Jason Eckerman
Jason Eckerman
Turns cold outreach crickets into potential clients

Jul 24, 2025

•

4 min read

Turns cold outreach crickets into potential clients

Stop selling steak to vegans

Jason Eckerman
Jason Eckerman
Turns one-time clients into years of income

Jul 21, 2025

•

3 min read

Turns one-time clients into years of income

Spilled Cheerios and client-getting made EZ...

Jason Eckerman
Jason Eckerman
Stops "emergency" DMs from bad clients...

Jul 17, 2025

•

3 min read

Stops "emergency" DMs from bad clients...

Why I fired my biggest client

Jason Eckerman
Jason Eckerman
Tired of the "cold email" waiting game?

Jul 15, 2025

•

3 min read

Tired of the "cold email" waiting game?

When you're tired of thumb-twiddling waiting for cold email responses...

Jason Eckerman
Jason Eckerman
Ends price shopping without raising rates

Jul 11, 2025

•

3 min read

Ends price shopping without raising rates

How to become the only arepa shop in town in 2 minutes or less

Jason Eckerman
Jason Eckerman
1 sure way to waste months on a dud offer

Jul 8, 2025

•

4 min read

1 sure way to waste months on a dud offer

Skip this test and watch your launch crumble (here's the fix)...

Jason Eckerman
Jason Eckerman
the complaining vs. buying test

Jul 3, 2025

•

2 min read

the complaining vs. buying test

are you writing to pesky nuisances or hair-on-fire problems?

Jason Eckerman
Jason Eckerman
your advice plz

Jul 2, 2025

•

1 min read

your advice plz

can I borrow your brain for 2 min?

Jason Eckerman
Jason Eckerman
3-minute cure for blank page paralysis

Jun 28, 2025

•

2 min read

3-minute cure for blank page paralysis

When "write something like this" used to ruin your whole afternoon

Jason Eckerman
Jason Eckerman
pre-sold clients and EZ sales emails in 5 minutes or less?

Jun 27, 2025

•

2 min read

pre-sold clients and EZ sales emails in 5 minutes or less?

here's the easiest way I know...

Jason Eckerman
Jason Eckerman
Cold emails getting ignored?

Jun 25, 2025

•

3 min read

Cold emails getting ignored?

Why I'm watching Andor (and how to get your next big client)

Jason Eckerman
Jason Eckerman
Add this to turn $200 emails in fat rev-share deals

Jun 23, 2025

•

3 min read

Add this to turn $200 emails in fat rev-share deals

If you can text a friend about dinner plans, you can do this

Jason Eckerman
Jason Eckerman
Inbox overload making your emails invisible?

Jun 18, 2025

•

2 min read

Inbox overload making your emails invisible?

Every marketer discovered ChatGPT and now inboxes are drowning in robot poetry...

Jason Eckerman
Jason Eckerman
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The Copywriter's Coach

The Copywriter's Coach

2-minute tips to turn clicks into sales TODAY even if you write like a 6th grader:-)


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