Why I've been MIA...

Turns one small win into many (with way less work).

Jason here.

I haven't sent you anything in like 3 weeks which is forever in newsletter time (my guilt is real).

Between the start of school germs getting passed around...

And wrapping up art fair season for my wife's abstract art biz...

Part of me WANTS to make up some excuse about being "busy" but honestly?

The real reason is way more embarrassing.

I've been obsessing. Like... unhealthily obsessing about a new copy project.

(And a new way of cranking out way more GOOD copy… way faster.)

See, about a month ago I launched what turned out to be the most successful promo I've ever done. The front-end numbers actually made our marketing team double-check the analytics to make sure they weren’t broken.

We're talking a few thousand orders so far and it's still climbing...

It's been a huge learning opportunity with everything I've picked up so far, both from our publisher and the marketing team.

But it's also making me think about a recurring theme I've been banging the drum on this over the last year.

The natural instinct when you get a win like that?

Move on to the next thing. Start planning the next launch. Chase another win.

(It's like copy ADHD or something.)

But I don't want to make that same mistake again.

Instead I disappeared into a little bit of a creative frenzy... my wife probably thinks I've lost my mind.

In the last 3 weeks I've cranked out:

• A 14,000-word VSL (fastest I've ever cranked one out... my AI's fingers are still sore)

• Another 12,000 words of supporting copy

• Pushed it through legal and production in weeks instead of the usual months

Why am I telling you this?

Because there's a lesson here that could completely change how you think about wins in your business... or your clients' businesses.

And it's the EASIEST way to turn base hits or doubles into home runs.

Most copywriters I know are like slot machine addicts. They get one good result and immediately start pulling the lever again, looking for the next jackpot.

But if I learned anything last year from turning a $300k campaign into over $1M... it's this:

The real money isn't in jumping to the next win.

It's in squeezing every last drop out of the win you already have.

(I know, I know... not sexy. But it's way more leveraged and profitable.)

Think about it like this: You're at a party and you hit it off with someone amazing. Do you immediately ditch them to go meet someone else amazing?

Of course not! You spend the whole night talking to the person who's already proven they're worth your time.

(Unless you're terrible at parties... which I am... but I digress.)

That's what doubling down looks like.

When something works, you don't just move on to the next launch. You ask:

• How can I extend this campaign into one or two more?

• What else can I sell these people? (They already said yes once)

• How can I turn this one-time buyer into a customer for life?

I'm sharing this because I see too many talented copywriters and solopreneurs chase shiny objects instead of maximizing what's already working.

It's like having a garden that's producing amazing tomatoes and instead of harvesting them... you go plant carrots.

There’s plenty more to share, both about what I've been mixing up in the lab and a big change coming to the newsletter.

Talk soon,

Jason

P.S. The backend campaign I've been obsessing over goes live on Monday (and another one in the works).

I'll share the numbers and the lessons with A-List members as they come in.

Win or lose, you'll see exactly how this "double down" strategy plays out in the real world.

Should be interesting... or a complete disaster. We'll find out together.