Why Einstein on a trike stays broke

In partnership with

Modernize your marketing with AdQuick

AdQuick unlocks the benefits of Out Of Home (OOH) advertising in a way no one else has. Approaching the problem with eyes to performance, created for marketers with the engineering excellence you’ve come to expect for the internet.

Marketers agree OOH is one of the best ways for building brand awareness, reaching new customers, and reinforcing your brand message. It’s just been difficult to scale. But with AdQuick, you can easily plan, deploy and measure campaigns just as easily as digital ads, making them a no-brainer to add to your team’s toolbox.

Learn more now.

I probably shouldn't admit

this.

But my 6-year-old just reminded me of an important business strategy...

At an apple orchard of all places.

Jason here…

We were enjoying a later summer hay ride on a beat-up tractor Saturday afternoon.

Bouncing along at maybe 5 mph on our way toward the First Kiss apple trees.

My son was grinning ear to ear, yelling over the engine noise:

"Dad! This feels SO FAST!"

I laughed because we could’ve probably walked there faster than this thing was moving.

But looking at his face… It was pure joy, like he's flying.

Meanwhile, if I tried to WALK out to those apple trees with two kids, a loaded-up backpack, and all our apple-picking stuff...

I'd be exhausted, cranky, and probably get lost in a row of Red Delicious by the time we got there.

You’re headed for the same destination. But it’s a completely different experience.

This is exactly what I was doing wrong for my first few years as a freelance copywriter.

I was the hustle-and-grind guy trying to WALK to the apple trees...

Writing client work for $75/hour...

Staying up late perfecting every bullet point...

Carrying all the weight myself...

Making a few thousand a month extra on the side but dreading every client email.

Meanwhile…

Travis has been showing Ronin how to do it without the client headaches...

By responding to emails and DMs while watching Netflix.

(I’m watching Foundation on Apple TV+... But I’m still making it work.)

As he likes to say…

“An idiot in a Ferrari will beat Einstein on a tricycle every time.”

Turns out my son was onto something at the apple orchard.

The RIGHT VEHICLE makes everything feel easier.

Even at 5 mph, that tractor got us exactly where we needed to go without breaking a sweat.

Ronin (and other smart marketers) figure this out...

They stop trying to carry everything themselves and start building systems that do the work.

So hop on the tractor while everyone else is walking.

==> See how Travis is making $500 to $5k responding to DMs and email while streaming Narcos

Cheers,

Jason

PS: If an apple a day keeps the doctor away, I can probably cancel my annual checkup this year. We’re gonna be eating First Kiss apples for a LONG time.