People DON'T buy better prahdukts

Don’t believe everything you think.

Jason here.

We always THINK we want better tools. Better training. Better opportunities. But that's a load of malarkey.

Last month for our 13-year anniversary, I bought my wife and I a new $500 espresso machine. 

Did we need it? Of course not. Our old coffee pot worked fine.

That didn’t mean it wasn’t easy to justify though… (along with the extra milk frother.)

Because in my head I wasn't buying an espresso machine. 

I was buying the version of myself who starts each morning like a sophisticated Italian gentleman instead of a guy chugging instant coffee in his boxers.

As Travis just shared in a recent post inside Ronin…

“People don't buy better prahdukts. They buy better versions of themselves.”

The laptop isn't just faster processing speed. It's you being the productive powerhouse who gets stuff done.

That course isn't just information. It's you transformed into the expert you've always wanted to be.

Most people selling stuff get this completely wrong. 

They list features and benefits until they’re blue in the face. They talk about why their thing is newer, faster, shinier.

But nobody cares about how many modules they get.

They care about who they become when they use your thing.

They become the copywriter who lands premium clients instead of settling for scraps. The marketer who builds systems instead of trading hours for dollars. The business owner who has freedom instead of being chained to their chair doing another sales call.

That's what you're actually selling. Not your course or coaching. You're selling transformation.

So forget about listing why your thing is better. Paint a picture instead. Show them the version of themselves they're dying to meet.

That's what gets the cash register ringing.

In Your Corner,

Jason

P.S. This gem came from Travis inside Royalty Ronin. I've now got it on a sticky note as my daily reminder for when I slip back into old habits. 

Ronin is packed with 500+ rebels who are sick of trading their time for money. Travis is paying for a week free if you want to check it out.

===> Travis is paying for your first 7 days in Ronin