Kids on a sugar high are basically tiny, chaotic scientists — and Fleet Farm figured that out before most businesses ever will.

Jason here.

This weekend, my parents took my kids to Fleet Farm for a candy and snack sampling event.

(If you’re not from the midwest, just imagine a giant “man mall” where you can buy anything from groceries to camping equipment.)

They had a kids’ candy and snack sampling station set up with Dixie Cups packed with every sweet and crunchy thing you can imagine.

My kids came home absolutely wired, clutching a giant Nerf gun and a bag full of clicking trinket toys like they’d just raided a treasure chest.

And now as I try not to eat an entire bag of strawberry shortcake cookie bites, I keep thinking about what Fleet Farm actually pulled off.

They didn’t run ads screaming “BUY OUR STUFF.”

They didn’t pitch anyone.

They just let people try stuff in the most low-pressure, fun, and generous way possible.

Kids tried things. Kids loved things. And grandparents ended up walking out with Nerf guns and trinkets without ever feeling sold to.

It’s the kind of customer acquisition and deal-getting strategy that feels almost too easy — because it is.

When you remove the friction, lead with value, and make the experience enjoyable, people naturally want more.

Copywriters that understand this will land MORE deals, MORE customers, and MORE partnerships than they know what to do with.

But most people hear this and think it’s as simple as “give stuff away and get more business.”

There’s a right way and wrong way that will absolutely bring in the wrong kinds of partners and customers. More on that to come.

In Your Corner,

Jason