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Why client-getting is a struggle (and how to make it EZ).

Jason swingin’ by this morning.

Last week 90% of you said landing clients was your biggest headache.

And I THINK I might know why :-)

Let me tell you about my favorite BBQ joint back in Baltimore, Andy Nelson's...

It was some of the BEST BBQ I've ever tasted.

I'm talking fall-off-the-bone ribs.

Brisket that melts in your mouth.

Pulled pork that makes you wanna cry it's so good.

We even did takeout from there for Thanksgiving one year.

And the line was a half-mile long since apparently we weren't the only ones with that idea.

Now imagine Andy Nelson's had a food truck...

And parked it right outside the yoga studio downtown.

You see where this is going?

Three weeks later... They'd be broke.

Not because the BBQ wasn't amazing or because they couldn't cook.

Definitely not because people don't eat.

It's selling to the wrong crowd.

Now...

I see the same thing happening with copywriters today.

They're not struggling to find PEOPLE WHO NEED COPY.

Those are everywhere.

They're struggling because they're parked outside the wrong building.

See...

Most copywriters are trying to sell to business owners who see copy as an expense.

That's like Andy Nelson's trying to sell ribs to yoga students.

Doesn't matter how good your BBQ is.

It's probably the wrong crowd.

But...

Down the street from that yoga studio?

There's a construction site.

A fire station.

A trucking company.

Places FULL of people who'd kill for good BBQ.

Same applies for writing emails that make the cash register ring.

Stop trying to convince the "I need it cheap" crowd to value quality.

Instead, find the businesses who ALREADY know that copy equals money.

And then make an offer that doesn't sound like every other BBQ joint in town.

In A-List, we show you where the hungry crowds hang out.

The ones who see copywriters as profit creators, not expenses.

The ones who'll happily pay $5k for emails that make them $50k.

The ones who get that good copy is an investment, not a cost.

And how to strike up a conversation that lands deals like hotcakes.

Want to find your construction site?

===> Hop on into the A-List here

In Your Corner,

Jason