Ends price shopping without raising rates

Top of the mornin’.

Jason here...

My wife and I were talking last night about how we haven't had arepas in forever.

(I'm obsessed with any corn cakes stuffed with cheese and carnitas.)

She said, "We should go back to that place on Nicollet Ave."

And that was it. The decision was made.

Why?

Because there's like... maybe 2 arepa joints in all of the Twin Cities.

When you're craving arepas, there's basically one choice.

Compare that to last week...

My father-in-law wanted to take us and the kids out for his birthday.

"Let's go somewhere nice for dinner."

We spent 2 hours on Yelp.

Reading reviews... comparing prices... looking at menus...

"What about this steakhouse? No wait, this Italian place looks good. But maybe we should do that new fusion spot... No, that's closed."

Your prospects do the exact same darn thing.

When they think, "I need a copywriter"...

You're screwed.

They're gonna compare you with 47 other writers on price, portfolio, testimonials, whatever.

When they think, "I need someone who writes welcome sequences for SaaS companies that convert trial users into paying customers"...

You're the arepa restaurant.

You're the only game in town for that specific craving.

I learned this the expensive way.

I used to tell everyone, "I'm a direct response copywriter."

Every prospect wanted 3 quotes, a portfolio, and a spec email.

Every conversation started with "What do you charge?" instead of "How can you help?"

I was always getting squeezed on price.

Then I got specific.

"I write VSLs and landing pages for financial publishers and IR companies."

I didn't change my skills or anything...

But suddenly prospects started throwing jobs at me.

It almost seemed too easy.

The lesson?

When you're broad, you're broke.

When you're specific, you get premium rates.

The narrower you get, the fatter your wallet gets.

And if you can make an RFP (risk-free proposal)...

You'll have more business than you can shake a stick at.

Want to carve out your arepa corner?

Drop a comment below and let me know 👇:

1. Who you currently help

2. What specific result you deliver

I’d love to get to know ya a little better.

I'll show you how to stop being a "nice restaurant" and start being the only choice for your thing.

In Your Corner,

Jason

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