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10 Copywriting Books That Will Make You Write Better Copy Than 90% of Copywriters Fast

Savory

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Andy at Growth Catalyst Club
November 28, 2024

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Let me save you $500 and countless hours.

I just checked Amazon. There are over 1,000 books on copywriting. Most are garbage. Theory fluff written by people who've never made a dime from copy.

After 5 years of writing copy that sells, here are the only 10 books that actually made me money. Not just taught me theory - but put cold, hard cash in my pocket.

Fair warning: None of these are "fun" reads. They're not sexy. But they work.

  1. Breakthrough Advertising by Eugene Schwartz 

Yes, it's worth the read. This book taught me more about how people really think than my psychology degree.

  1. Scientific Advertising by Claude Hopkins. 

It's 100 years old. Still works. Why? Because human nature hasn't changed.

  1. The Boron Letters by Gary Halbert. 

Written from prison to his son. Raw. Real. No BS. It shows you how to write copy that grabs people by the eyeballs.

  1. Cashvertising by Drew Eric Whitman

Skip the psychology textbooks. This book shows you exactly how to use human psychology to sell, without being sleazy.

  1. The Adweek Copywriting Handbook by Joseph Sugarman.

 The man sold millions worth of sunglasses through print ads. He knows his stuff. You’ve probably heard this saying that… “The first sentence must make them read the second sentence.” Yeah! It’s from this book! 

  1. Tested Advertising Methods by John Caples

 Every chapter is backed by real test results. No guessing. No theories. 

  1. On Writing by Stephen King.

Not about copywriting. But the best book on writing clear, gripping words that keep people reading. Here, you will learn to kill your darlings. If it sounds clever but not clear, cut it.

  1. Hey Whipple, Squeeze This by Luke Sullivan

This book shows you how big agencies think. Perfect if you want to write ads that win awards AND sell.

  1. Web Copy That Sells by Maria Veloso.

The only book about online copy that isn't outdated nonsense. Because the truth is, online readers are different and your copy must adapt.

  1. How to Write a Good Advertisement by Victor Schwab 

Old school but gold. This man wrote ads that sold millions in mail order.

Now, you have the real book, but that’s NOT where the secret is. The Real secret?

Don't just read them, MASTER them.

And a quick warning: If you're looking for quick tricks or "hacks," these books will disappoint you. They're about the fundamentals that actually work.

But if you want to write copy that sells, these 10 books are your blueprint.

Start with "The Boron Letters." It's free online. Then "Scientific Advertising." Also free.

Read those two first. They'll show you if you're serious about this.

Writing copy that sells isn't complicated. But it takes work. These books show you exactly what work matters.

Until next time,

Chao! 

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