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- 2 copywriters walk into a bar...
2 copywriters walk into a bar...
(100% true, mostly)
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Jason here…
I've been a part of the copywriting world for like... 12 years.
(Holy macaroons, that made me feel old just typing it.)
And there's something weird I keep noticing.
It's something that happens when you put two copywriters side by side.
Like, IDENTICAL skill level.
Same experience.
Same annoying habit of correcting people's grammar at parties.
But one's making $200 per email...
While the other's casually dropping $1000s in their bank account... per EMAIL.
If you put their copy next to each other, you probably couldn't tell who wrote what.
(Trust me, I've tried. But also, I write in a dark cave and my eyes are garbage, so maybe I'm not the best judge.)
The only real difference?
One chases clients like they're trying to get their ex back...
While the other attracts partners.
Now look...
I know what you're thinking.
"Jason, if you're about to tell me to start posting inspirational quotes on LinkedIn..."
I would literally rather eat glass.
But here's the thing about Copywriter #1...
They're probably crafting the world's most detailed proposals right now.
That nobody's gonna read.
They're doing the weird "discovery calls" that turn into therapy sessions...
Where some random prospect tells them about their childhood trauma...
And how their last 3 launches failed...
And how Mercury is in Gatorade or something.
Meanwhile...
That Copywriter #2?
They haven't pitched anyone in months.
Because when you position yourself right...
You stop being the "hired help" who gets random revision requests at midnight...
And start being the partner who commands those $1000s per email fees.
Without having to justify it.
Or explain your "process" for the 47th time.
Now...
I know this sounds too simple.
But that's because it IS simple…
When you have the right system.
One that makes serious players come to YOU...
And basically forces them to see you as the obvious choice for partnership.
Want to see how copywriters are making this shift?
Travis has this whole system called the Phoneless Sales Machine.
It shows you exactly how to stop chasing clients...
And start getting partners sent directly to YOU.
He used to sell just this system on its own for $6k.
(And people happily paid it.)
But now he's including the whole thing inside Ronin.
Which is pretty insane when you think about it.
If you wanna check it out and see why 500+ Ronin are partnering up and ditching clients…
In Your Corner,
Jason
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