5 Copy Tips to Scale Your Business

Author

Andy at Growth Catalyst Club
September 12, 2024

In partnership with

Welcome to this week's edition of "The Copywriter Coach”. In this edition, we’ll go over the top 5 copy tips for this week to scale your business.

Before we get started, say thanks to our sponsor!

10x Your Outbound With Our AI BDR

Imagine your calendar filling with qualified sales meetings, on autopilot. That's Ava's job. She's an AI BDR who automates your entire outbound demand generation.

Ava operates within the Artisan platform, which consolidates every tool you need for outbound:

  • 300M+ High-Quality B2B Prospects

  • Automated Lead Enrichment With 10+ Data Sources Included

  • Full Email Deliverability Management

  • Personalization Waterfall using LinkedIn, Twitter, Web Scraping & More

The truth is, good copywriting can instantly transform your business.

And you don't need to pay a copywriter to do it.

Here are 5 copy tips you can use right now:

Copy Tip #1:

Incorporate these phrases into your copy to grab attention and create curiosity:

  • "Now..."

  • "Truth is:"

  • "Here's the deal:"

  • "Why?"

These phrases make readers pause and create a sense of urgency, encouraging them to keep reading to find out more.

Copy Tip #2:

Speak your customer's language.

Visit sites like Reddit, Quora, and relevant forums to study how your audience communicates. Pay attention to their words, phrases, and expressions. Then, swap out generic terms in your copy with the language they use. When you sound like your audience, you build trust and connect with them on a deeper level.

Copy Tip #3:

Keep sentences short and simple.

Long, complex sentences can lose your reader's attention. Break up your copy with short, punchy sentences that are easy to digest. This keeps your audience engaged and makes your message clearer. Remember, simplicity often equals clarity.

Copy Tip #4:

Use active voice for impact.

Passive language can make your copy feel weak and lifeless. Instead, opt for an active voice that drives action and excitement. For example, say, "We boost your sales," instead of, "Your sales are boosted by us." It feels more direct, energetic, and actionable.

Copy Tip #5:

Create a sense of urgency.

Phrases like "limited time only," "one-time offer," or "Get x Off Today" push readers to take immediate action. The fear of missing out (FOMO) is a powerful motivator in copywriting. When people feel like they need to act fast, they’re more likely to click, buy, or subscribe.

If this email gets into your “Promotions” folder, move it to the primary folder so you do not miss out on future issues!