5 Copy Tips to Scale Your Business. EP.2

Author

Andy at Growth Catalyst Club
September 19, 2024

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In partnership with

Welcome to this week's edition of "The Copywriter Coach”. In this edition, we’ll go over the top 5 copy tips for this week to scale your business.

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The truth is: good copywriting can instantly transform your business.

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Here are 5 copy tips you can use right now:

Tip #1: Problem Awareness

When writing for problem-unaware audiences, use open-ended questions like, “Have you ever noticed…?” or statements like, “You may not realize it, but…” to gently introduce them to a problem they didn’t know existed.

Tip #2: Reignite the Problem

For problem-aware but jaded audiences, start by validating their frustrations with statements like, “If you’ve tried [other solutions] and they didn’t work…” Then highlight why your solution is different and worth their time.

Tip #3: Create Curiosity

Tease the solution without revealing everything. For example, “What if the answer isn’t what you’ve been told all along?” This helps build curiosity and motivates the click to learn more.

Tip #4: Storytelling

When writing copy, use storytelling that paints a picture of life before and after using your product. Create an emotional journey to build desire for the solution.

Tip #5: Focus on the Benefits

Always highlight the main outcome of your product in the copy. Instead of focusing on features, make the core benefits and the transformation the hero of your message.

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