Cheated but it was worth it.

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It was a sunny Sunday afternoon, after coming back from church…

If you were expecting a juicy story after that intro, you might want to join me when I receive my punishment from God. 😅

But on a serious note…

When I started out my career as a copywriter, there was no ChatGPT or any AI assistant to help you out. 

You had to do it the old-fashioned way—brainstorm, research, and write your heart out. That built a huge reliance on my brain, my instincts, and a serious dedication to learning the craft.

I ain’t gonna lie, though—as soon as ChatGPT came out, I started cheating… on my brain. Yep, I leaned heavily on the AI. Why dig through hours of research and get mental blocks when this digital genius could spit out ideas in seconds?

Here’s the twist.

At first, it was amazing. I cranked out copies faster than ever. I felt like I had unlocked a secret weapon. But then something happened.

Slowly, I realized I wasn’t writing me anymore. The copy I was producing started to feel generic, robotic. The spark, the humor, the little quirks that made my writing stand out—they were getting buried under AI-generated perfection. 

I was losing my touch.

It was like having a gourmet chef stop cooking and just toss frozen dinners into the microwave. Sure, it got the job done, but it wasn’t art anymore. 

So, I stepped back, took a deep breath, and started using AI differently. Instead of letting it do the heavy lifting, I used it as a sidekick—a tool to spark ideas, not replace my creativity. AI could provide the bones, but I needed to add the flesh, the heart, and the soul. 

Here is the thing,

Relying on tools is great, but don’t forget what makes you unique. Technology can be an incredible asset, but never let it replace you. 

In 5 years time, it will definitely replace most jobs.

As a copywriter, your human touch is irreplaceable. The most powerful tool you have is still your own brain—and the magic it brings.

So if you want to stick around as a copywriter, keep using your brain.

Till next time

Chao! 😎

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