chicken coop guy vs. broke influencers

Jason here.

My daughter told me the other day she wants to be famous when she grows up.

When I asked her why…

She said, “Because then I could make a lot of money and be rich.”

I couldn’t help but laugh…

First, because I’d rather get ninja-kicked in the groin than be “famous.”

But ALSO because the rise of internet influencers has given us all the proof we need…

That being famous does NOT equal becoming rich!

We’ve got influencers on IG and Youtube with 200k followers...

Who are lucky if they can pay their cable bill from what they make off being “famous”.

(Meanwhile, some dude teaching people how to make chicken coops in their backyard is quietly making millions.)

Make it make sense.

Well, here’s my best attempt:

Having a big audience is like owning an oil field...

That you have NO IDEA how to operate!

Sure, you're sitting on theoretical riches...

But you're basically just hoping someone shows up who knows how to extract the good stuff.

So even if someone’s got 100k followers...

Great ideas...

Solid content...

Their monetization strategy is basically:

"Post and pray something magical happens."

Which is actually kind of tragic.

Because a lot of these people have REAL value to share.

Why am I telling you this?

As copywriters and marketers...
This is a MASSIVE opportunity for us.

Because if you know how to turn strangers into fans...

(And then turn those fans into fortunes...)

You basically become the person who shows up with the oil rig.

And gets a healthy cut of ALL the profits.

Which is exactly why my friend Jim Niswonger and I decided to team up with Travis...

To help break down his entire process step by step.

He calls it the “Fans & Fortunes Formula.”

It’s also the title of the book we co-authored, set to drop next week.

It shows you exactly how to:
• Turn complete strangers into rabid fans in 20 minutes
• Get them to stick around (and pay you) for 20 YEARS
• Build the kind of loyalty that has people throwing money at you
• Create small wins that trigger long-term behavior change

If you can do this FOR a business owner or an expert…

That instantly puts you in the top 10% of marketers.

And I’d say you can pretty much write your own ticket.

The book drops next week.

It hit #1 on Amazon just a day after the pre-sale opened, which is kinda cool.

If you want it delivered the second it hits the shelves...

===> You can pre-order it right here.

In Your Corner,

Jason

P.S. By the way... Travis has been using this formula since 2005.

And one of his first fans from back then...

Just paid him $10,000 THIS YEAR.

That's like having a client from your MySpace days still paying you.

(For you Gen Z folks... MySpace was like TikTok with a longer attention span.)

P.P.S. I just wrapped up creating some AI tools that help make this push-button simple.

It all comes inside the bonus community you get access to inside the book.

===> Grab Fans & Fortunes Formula pre-order here