The concept behind this picture=$30Billion.

In partnership with

In partnership with

Star Wars, Matrix, Batman Begins, Iron man, The lion king, The wizard of Oz, Harry Potter series, Lord of the rings series, all these movies have one thing in common.

The concept behind this picture.

We’re naturally drawn to it, which is why it appears in every form of creative expression—whether it's music, art, movies, or books.

And why I would love to explain the psychology behind it, I won't. Because I want you to actually go ahead and implement it.

So no theory, just practice here.

I’ll give you 6 steps you can follow to make your copy so engaging, people have no choice but to consume it and ultimately convert.

Quick plug. Thanks for reading Copywriting Secrets!

By engaging with our partners’ content, you’ll support us even more to bring you more content.

Walaaxy, the world's #1 automated prospecting tool 🚀

Waalaxy is the world's #1 tool for automated LinkedIn prospecting, with over 150K users and a 4.8/5 rating from +1,200 reviews.

Why? Because it allows anyone, without any technical skills, to automate LinkedIn prospecting:

• Reach out to 800 qualified prospects per month.

• Capture your competitors' audience.

• Test a market for your business.

• And countless other use cases.

Turn LinkedIn into your #1 acquisition channel (and get a 10x ROI with the subscription).

Try Waalaxy for free

First, you need a problem. But not just any problem.

A problem with major logical or emotional consequences.

Here are some example ideas:

-The government is poisoning your water with these harmful waste toxins.

-The landing of the moon is fake with proof(Not some fake conspiracy theory).

-Hidden documents found in Vatican that tells us something unheard of about Jesus and prophet Muhammad

Note: It doesn't have to be ridiculous or crazy like this. Just big/important enough.

Second, you need to explain why the problem is important to you through your beliefs, convictions, emotional awareness or moral compass.

The government is poisoning your water=don't want people to get sick.

The landing of the moon is a lie= I hate the abuse of government power through the misuse of social media.

Third, you need to exempt yourself as an authority through years of experiences and hardships, positive peer reviews, accolades, publications, degrees, social testimonials.

Literally anything on the planet that puts in good grace. 

Because people are going to question you as the main character

Their first thoughts will be if this news is that big and serious, why isn't everyone talking about it and why should I listen to you?

Fourth, you need obstacles standing against your obsession to solve this problem.

Obstacles could be a lack of resources, guidance and direction, monetary and power influence, self-doubt, and interpersonal issues. 

Anything that puts up resistance to the goal is enough.

Fifth, you need to create a sense of being on the edge of both heaven and hell in your story.

Do you solve the problem, get the girl, become successful, tell the government to go shove it up their ass?

Or do you become a failure, lose the girl of your dreams, fall into the pit of endless hopelessness and torture, did the government shove their hubris up your a*s?

Sixth, You deliver the end. The transformation. The happy endings.

Summary of 6 steps:

1. You need a big problem.

2. You need why the problem is important to you.

3. You need to exempt yourself as an authority.

4. You need obstacles.

5. You need to create a sense of heaven and hell.

6. Sell the transformation.

Once you implement these in your copy, VSLs, or videos, you would see your conversions go up significantly.

By the way, check this out:

Teach first (then monetize).

Growing your online business starts with delivering massive value in a format that feels like a conversation.

Master the Email-Based Course is an actionable blueprint that top internet entrepreneurs are using to sell more online—by teaching over email. Join over 1,000 happy creators and start building your course today.

Dickie Bush said it best: "Actionable takeaways within 5 minutes of digging in. Huge value."

Use code LEAD for $50 off (next 48 hours)

Useful links:

• Get more leads and more customers by advertising your product/service to 15,000 business owners and marketers subscribed to our portfolio of marketing newsletters. Click here to get started(spots are limited).

• Grow your business with our Facebook Ads creative strategy. Get 3 weeks FREE trial → Adsora.com (minimum marketing budget 5k/mo)

• Check out templates and courses to help you do more. Click here.

• Want 1-1 personalized help with Facebook ads or marketing? Get 60 minutes with me here.