How to Use Tragedy to Sell

Savory

Author

Andy at Growth Catalyst Club
October 24, 2024

In partnership with

Before we get started, check out our awesome partner for today!

Struggling to make more than $5k/month as a writer?

Here’s how to finally escape the freelancer hamster wheel:

  • Stop positioning yourself as a “freelancer”—instead, be a Premium Ghostwriter

  • Stop writing “anything” for “anyone”—instead, create a Premium Offer

  • Stop trawling Fiverr or newsletters for clients—instead, use Premium Outreach

Stop “freelancing.”

Start Premium Ghostwriting.

Want to learn more?

Get a FREE, 5-step crash course on how to become a Premium Ghostwriter below.

I was watching TikToks about the floods and hurricanes happening in places like Florida, Italy, and other parts of the world. 

As I saw cars, properties, and even houses being carried away by water, I thought, “Damn, imagine everything you’ve worked for waving you goodbye like that 😪. Terrible!”

I really felt bad for those families affected and wished them the best, but on the flip side, I understood that many companies will make millions from these tragedies.

How, you may ask?

It’s by Balancing sensitivity with impact.

Trust me, it becomes easier when you take your audience as your girlfriend because being sensitive to your audience’s emotions is key. 

Take Airbnb’s response to the refugee crisis as an example. They launched their “Open Homes” initiative, inviting people to offer free temporary housing to displaced individuals.

Airbnb totally nailed it! They realised that launching this initiative would be a win-win - people would feel like heroes, and it would make a real difference in the community.

By creating a way for people to roll up their sleeves and help refugees, Airbnb hit the emotional jackpot. They didn't just tout their platform; they empowered folks to be part of something bigger. And let's be real, who doesn't want to feel like a superhero?

Brands that show compassion during crises aren't just doing good - they're building trust and loyalty.

It's like getting a warm hug from your favourite company! By offering meaningful help and expanding their reach, companies can be the good guys without looking like they're trying to cash in.

Airbnb's approach was pure genius: profit wasn't the only goal; genuine care and action were the real MVPs. The Bottom line is if you can show this genuine sensitivity in your copy when there is a tragedy, you are already set.

How about we do this, 

write copies for companies in these tragedies affected areas and use the principle of balancing sensitivity with impact and send it to them, who know you might get employed.

Till next time,  

Chao!

Automate Calls and Boost Conversions with AI Voice Assistants

Set up an AI receptionist (on 24/7) or an outbound lead qualifier (#Speedtolead). Book appointments, transfer calls, and extract info seamlessly. Integrates with HubSpot, GohighLevel, and more. Deploy in minutes, no coding needed.

Would you like to see more content like this?

Help us curate better content for you

Login or Subscribe to participate in polls.