Post-Lockdown Success: A Restaurant's Copy Winning Strategy

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A new vegan restaurant launched in a new location after the Covid-19 lockdown and they sent out fliers for awareness indicating what they offered and their prices.

They got approximately 19 orders after this campaign.

Dissatisfied about this result, they employed a copywriting agency to help revamp this campaign.

The agency changed the headline in the fliers to “How to Live Healthily After the Lockdown” making their food their go-to-solution.

Well guess what, they got approximately 113 orders in the bag baby. That’s more than 6x their initial orders.

It may look like wizardry but the agency understood the secrets of selling with tragedy.

Here is the secret,

The agency understood that every tragedy brings about a problem to people. In this vegan restaurant’s case, people have been indoors for so long that most people were overweight and are looking to get healthy.

Bringing a solution to the problem =  More Mulla 

It might seem easy at first sight but it takes research and a deep understanding of what your customers need at the moment.

The secret in selling with tragedy lies in identifying your customers' current struggles after the tragedy and positioning your product as the ideal solution with your copy. 

So, next time you're crafting a campaign, think less about what you're selling and more about what your audience needs now.

Till next time

Chao! 😎

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