How to produce long-form copy like Stefan Georgi

That makes your boss super impressed.

Author

Andy at Growth Catalyst Club
August 20, 2024

In partnership with

How to produce long-form copy like Stefan Georgi

In 2012, Yi and his team members wanted more sales letters from Stefan Georgi.

As an incentive to get the most out of him, they created a deal structure that looked like this.

4 Sales Letters In One Month = $1,000 per Sales Letter.

8 Sales Letters In One Month = $2,000 per Sales Letter.

12 Sales Letters In One Month = $4,000 per Sales Letter.

Plus:

 $1,000 for every good unique mechanism he wrote them.

And $1,000 for every 10 email creatives he created.

If he wrote 12 unique mechanisms, 12 sales letters, and crafted 120 email creatives all in one month

He would be earning 72,000 dollars/month.

That's Top G money considering this was back in 2012.

But there is a huge-gigantic-hairy problem burning in the minds of most copywriters reading this.

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HOW THE F*CK DO YOU CREATE 12 F*CKIN SALES LETTER IN A MONTH?

The crazy part was that Yi and his team believed it was possible.

In fact when Stefan told Yi that it would take him 14 days to write an 8,000-word sales letter.

YI's response was: “Come on man, you can write that in three days!”

Yi was so convinced he should be pumping out sales letters like a baby factory.

Stefan couldn't believe it until Yi told him the secret.

All sales letters are formulaic.

Yi showed him several winning sales letters in the space he was writing for.

And several sales letters in niches like health, survival, dating, Biz-Opp, financial, real estate, SaaS, and coaching.

He told him:

Go through each of these letters and check if they have any similarities in their structure.

And to his utter surprise.

They followed the same pattern.

The best part?

All these sales letters were made up of smaller subsections.

And those subsections always went in roughly the same order.

Rather than focusing on the big picture, just focus on one section at a time.

And win.

That's what I want to share with you today.

The seven components that make up most sales letters on the planet:

The first is the Lead.

The lead is like the intro of the copy whose function is to:

-Capture the prospect’s attention through curiosity.

-Get them to continue engaging with your copy.

-Connect with them EMOTIONALLY.

-Call out their pain point.

-Promise an easy solution to their problem.

-Acknowledge skepticism and back up with proof.

Here is an example of the copy " Are nursing homes dangerous"

2. Background Story.

This is kinda of the hero's journey on:

- Why you created the product.

- The emotional reason behind it.

- What the obstacles were along the way?

- What qualifications make you an authority?

Here is an example from the copy, New stem cell breakthrough doesn’t just “pause” the aging process…It rewinds it.

3. Unique Mechanism of the problem.

This addresses the unique problem they are having.

4. Unique Mechanism of the Solution.

This is a unique way to solve the unique problem that they have.

Both of them go hand in hand.

Here is a Unique mechanism in the weight loss community from the copy, Mike Tyson bombshell.

5. Product Buildup + Reveal.

Product build-up is everything that you said before you reveal the product 

Product reveal addresses the:

-Benefits.

-Components.

-The function of each component of the product.

6. Close (Call to Action).

This section is when you tell them the price and what they need to do in detail to get the product 

7. FAQs.

These address other important questions that weren't answered in the copy

That is the end.

Because I want to see you grow as a copywriter, I will give you seven links to sales promos to help see understand these principles in action.

Stay hungry and keep being delicious.

Enjoy.

- Andy

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