retainers versus royaltie$

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Sweat or leverage?

Jason here...

Without leverage…

There will be a whole lotta sweatin' going on...

…the copywriter who works harder than average typically makes less than average.

If I could go back to Young Jason…

My one knowledge gift to him would be…

Learn to get control and use leverage.

Licensing is a prime example.

Copywriters grind their @$$es off because they typically don't have a clue about licensing.

That is like a real estate investor who doesn't know they can rent or lease property.

Even Michael Jordan…

Who made $94 million sweating it out on the court for 16 years…

But made $1.5 billion in brand licensing.

Flipping copy onesy, twoesy for clients is hard @$$ work.

Renting your copy out (licensing) over and over again is leverage.

I know one guy who licensed his copy in one partnership deal and moved his family to Kauai.

Respect!

Most copywriters are broke. 

They write copy for retainers or one-time fees and then trade their time for money like it's 1999.

In 2025…

Nobody waits around 90 minutes to bake a potato.

Nobody uses a washboard to wash their clothes.

Nobody (almost) writes handwritten letters.

But for some reason…

People stubbornly demand to make their money the old-fashioned way: 

Sacrificing their blood, sweat, tears, youth, and time for a buck.

Words like assets, leverage and licensing put them to sleep because they're too busy and worn out to learn and practice something "new."

I get it. 

I was a copywriter for a decade before I started figuring it out. 

I almost waited too long. 

It's too late for most people.

They're too programmed and too set in their ways.

For the few open-minded enough to try a new way while they're still young, there's Royalty Ronin.

#ServeNoMaster

In  Your Corner, 

Jason

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