Secret Places to Find Clients Nobody’s Pitching

They aren’t where you think they are.

Author

Andy at Growth Catalyst Club
January 07, 2025

In partnership with

You’ve seen the same advice over and over, haven’t you?

“Pitch more.”

“Check job boards.”

“Network like crazy.”

Right? Now, think about it…

If everyone’s pitching in the same places, doesn’t that mean most clients are overwhelmed with the same tired messages?

So the real question isn’t, “Where do I pitch?” It is, “Where is nobody else pitching?”

Because the best clients, the ones who need you but don’t know it yet, are in places most copywriters never think to look.

And once you know where to find them, they’ll actually listen to your pitch.

Let me show you how to find them. 

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1. Niche Facebook Groups

Most freelancers overlook Facebook groups because they seem too casual. But some of the most active small business owners hang out there.

Here’s what to do:

  1. Find groups for your niche (e.g., “Health Coaches in NYC” or “E-Commerce Entrepreneurs”).

  2. Join the group and provide value, answer questions, share quick tips, or offer free advice.

  3. When someone posts about needing help with copy, DM them with a friendly message offering your services.

Extra tip: Look for groups with fewer than 10,000 members. These tend to have more engaged communities.

2. Local Business Directories

You know all those small businesses in your area? The ones with outdated websites or boring Facebook pages? They’re goldmines.

Do this, step by step:

  1. Search for local business directories (like Yelp or your city’s Chamber of Commerce website).

  2. Look for businesses that obviously need help, bad websites, poor reviews mentioning customer communication, etc.

  3. Email or call them with a tailored offer:

“I might have missed it but I noticed your website isn’t optimized for mobile. 

Based on my experience, a mobile optimized website converts 40x better than one who isn’t.

I’d love to help you improve it so more customers stay on your page.”

Local businesses often don’t know where to find a freelance copywriter, so reaching out puts you in a league of your own.

3. Niche Online Communities

Ever heard of Reddit, Slack groups, or private forums? They’re full of potential clients.

Here’s how to use them:

  1. Join a subreddit like r/smallbusiness or a niche Slack group (e.g., for SaaS founders).

  2. Answer questions or offer advice related to your skills. For example, “Here’s how a better call-to-action could improve your conversion rates.”

  3. Be consistent. When members trust you, they’ll reach out.

Extra tip to note: Avoid being salesy in these spaces, focus on helping first.

4. Micro-Influencers and Content Creators

Many creators on Instagram, YouTube, or TikTok are growing their audiences but don’t have professional help with their copy.

How do you reach them?

  1. Search for influencers in your niche with 10k–50k followers.

  2. Analyze their content. Are their captions engaging? Is their bio optimized? Do their emails need work?

  3. Pitch them with specific ideas for improvement and remember to make it personalized!

“Hi {Name}, I love your content on [topic}! It taught me xyz and I can’t wait to try it out!

I also noticed your bio could be clearer about your offers. So here’s an idea I had that’d work: 

{Include a new bio idea}. 

If you’re interested, I’d love to chat about helping you write stronger captions or emails!”

Small influencers are more likely to need help than large ones, and they’re more approachable too.

Did you also notice there’s no but in the pitch? Because “but” pauses your reader in their minds! 

There’s a con to note about this approach: They’re like startups so may not have enough money to meet your charge. So if you’re in more for the experience and not really the money YET, you can try this. 

5. Product Hunt or Startup Directories

Startups launching new products need copy, fast. The best part? Many of them don’t even realize they need it until you show them.

Follow this step by step:

  1. Visit sites like Product Hunt or AngelList to find startups that recently launched.

  2. Check out their landing pages or app descriptions.

  3. Reach out with a tailored pitch:

“Hi [Name], I saw your recent launch on Product Hunt, congrats!

I noticed your landing page could use stronger copy to connect with potential users. 

Would you like me to show you a few ideas?”

Startups love proactive freelancers who help them grow.

Now, you see, the best clients aren’t drowning in pitches on job boards. 

They’re in niche communities, directories, or quietly running businesses where no one’s reaching out.

Finding them takes a little extra effort, but it’s worth it. You’ll stand out, avoid the competition, and build relationships that lead to long-term work. 

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Until next time,

Chao! 

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