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Boost Your Sales Efficiency

A simple solution for sales rejections.

Jason here.

Most copy out there sounds like the desperate guy at the bar...

Running up to random people at bars with pickup lines = rejection city.

(And it’ll get ya enough rejections to wallpaper the Sistine Chapel.)

But what works much better…?

Having an actual CONVERSATION first!

The same principle applies to selling in copy.

Leading with your product is like proposing marriage on the first date.

It's too much, too fast.

And it SCREAMS desperate.

I see this ALL the time with copy out in the wild...

They jump straight into product features, benefits, and prices...

crickets

Instead of building interest in the IDEA first.

Think about it like dating:

• Bad: "Want to get married?"

• Good: "Wanna grab a bite to eat?"

In copy terms:

• Bad: "Buy my course on client acquisition!"

• Good: "What if getting clients was as simple as having coffee?"

When you lead with the IDEA...

People get excited about possibilities.

They start imagining themselves in that future.

And THEN...

When you reveal your product?

It's not an awkward proposition.

It's the logical next step.

This simple shift won’t just help you turn more clicks into sales…

It’ll actually help more people along the way.

Because people don't buy products...

They buy into IDEAS first.

(Then the product becomes the obvious vehicle to get there.)

In Your Corner,

Jason

P.S. Travis calls this “Pre-Selling the Plan” in Make Em Beg to Buy From You.

When we show folks a different and desirable way out…

It brings people from COLD to SOLD in a hurry.

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