The $40k landing page vs the $2k campaign

How I accidentally made 20X more money writing worse copy

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Same words. Different results. 20X more moolah.

Jason here.

I once wrote a full product launch campaign that took me weeks...

For $2,000.

insert crying emoji

Then I wrote a simple landing page and a handful of emails...

For $40,000.

What might surprise ya is…

The $2k campaign was probably BETTER copy.

It's like selling burgers.

You could serve the exact same patty, bun, and toppings...

Put it in a fast-food joint? $5.

Served at a fancy steakhouse? $50.

Most copywriters think the path to higher income is...

  • Better headlines

  • Stronger hooks

  • More persuasive bullets

But sometimes…

The difference between a $200 email and a $2000 email isn't the writing at all.

It's WHERE that copy gets used!

Next Wednesday (2/26) at 1pm Central…

I'm sharing exactly how we position our copy for its highest and best use.

It’s the #1 way I know how to make more moolah without being an A-list copywriter.

More bonuses coming soon :-)

In Your Corner,

Jason

P.S. I’ll be sending out the invites later this week once I get Zoom to behave.

As Travis likes to say, “I’m even combin’ my hair!”

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