The 5 Currencies Your Prospects Pay In

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What’s the fastest way to get mauled by a lion? 

Jason here.

Imagine seeing a lion with a thorn in his paw…

And selling him a ticket on a thousand-mile journey.

You'd get mauled.

That lion doesn't care about your amazing destination...

He cares about the thorn in his paw RIGHT NOW.

So if you offered to remove that thorn?

It’s a totally different story!

When it comes to writing copy, the same darn thing applies.

You don’t need to have the best whizz-bang offer…

Or have the world’s best copy chops.

This should tell you something important about Price (the 5th P of Pre-Selling)...

Your dollar amount is often the LEAST important cost to your prospect.

When Travis talks about the Price…

He calls it the bottom slice of bread in your marketing sandwich.

But Price is not just about money.

People pay in 5 different currencies (He calls this TIMER):

Time: Hours/days/years wasted
Identity: How they see themselves
Money: Direct financial cost
Energy: Mental/physical drain
Reputation: How others see them

When we’re talking about the restaurant owner with the empty carryout counter…

His costs go WAY beyond lost dollars!

Time: He wasted precious hours of his life he can’t get back on failed marketing

Identity: He’s felt like a failing business owner (while the guy across the street was rakin’ it in!)

Money: Thousands of dollars per day he COULD have been making in lost orders

Energy: The constant worry about profits and margins is an energy suck

Reputation: He’s just one bad month away from being another “failed restaurant owner”

So while the average copywriter would pitch-slap him…

Promising an extra 5-figures in takeout orders…

The price goes WAY DEEPER!

This is why successful offers address ALL forms of cost.

When you show prospects what staying stuck REALLY costs them...

Your actual price becomes almost irrelevant.

Tomorrow we'll put it all together...

And show you how to serve up an offer so irresistible, price objections practically go up in smoke.

In Your Corner,

Jason

P.S. If you’re not already swimming in all the sales you want…

===> Grab a copy of “Make Em Beg to Buy From You”