The “Bad Date Mistake” that kills sales

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Like a 2-hour long bad date…

Jason here.

Browsing through my inbox over my morning coffee…

I was struck by how many companies are completely CLUELESS about what their prospects actually feel.

This is like a guy trying to get a second date by talking about himself for two hours straight.

He brags about his job.

His car.

His accomplishments.

His amazing stories.

And then wonders why she ghosts him!

It doesn't matter how fancy your car is.

Doesn't matter how many cool stories you tell about yourself.

Nobody's sticking around for date #2 when you never bothered to ask a single question.

Now...

I’m not saying there’s anything wrong with talking about benefits and proof.

It’d strike me as strange if 1-800-Contacts emailed and asked how my day was going.

But if your copy speaks AT people instead of WITH them... 

If you're doing all the talking and none of the listening... 

Don’t be surprised when you get ghosted.

I've watched too many sales pages bomb because they followed all the "best practices"... 

But missed the MOST IMPORTANT ingredient.

Genuine empathy.

Not the fake "you know that feeling when..." garbage.

Real, messy, I-actually-talked-to-humans understanding.

In my experience...

If you can't prove you GET them within the first few sentences...

No amount of fancy testimonials or case studies gonna save your dying conversion rates.

Empathy is the hook that gets prospects nodding along instead of clicking away.

If learning how to truly get inside your ideal client’s world interests ya...

Or you're tired of writing tone-deaf copy nobody connects with...

Let me know down in the comments.

I’ve whipped up a little tool that acts like an X-ray into the minds of my best buyers.

And it works just as well for getting in the noggins of my ideal clients.

It would take me a little set-up time to share it here.

But if there’s enough interest…

I’m happy to let ya take a peek under the hood.

If not, I’m just as happy to keep it to myself :-)

In your corner, 

Jason

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