The blueprint that makes clients beg to buy

Most marketers play golf blindfolded...

Jason here.

Our buddy Travis likes to use this golf metaphor that I love...

Imagine trying to sink a shot wearing a blindfold, swinging as hard as you can.

Then getting mad when you don't get a hole-in-one.

It sounds ridiculous.

BUT…

That's how most people sell!

What if you could make the hole bigger though...

And create a smooth, downhill roll to it?

That's exactly what pre-selling does.

It makes the marketing so appealing that sales become superfluous.

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This week, we made a tasty sales sandwich with Travis's 5 P’s recipe. 

It starts with Present Pain - your top slice of bread. 

You need symptoms you can point to, like the empty carryout counter in the restaurant. 

Not vague promises like "more sales."

Next comes the condiments - Personality & Philosophy. 

Just a dash (about 10%) of the real YOU mixed with your unique perspective. 

Too much sauce drowns the sandwich. 

Too little leaves it dry.

The meat is your Plan. 

Your solution needs to be clearly different and desirable, not just "better." 

It must solve what they're fed up with in a way no one else does.

This unique solution is what most failed offers are missing.

Finally, your bottom slice - Price. 

With TIMER, Travis teaches that people pay in five different currencies.

Time. Identity. Money. Energy. Reputation.

Most copywriters get stuck on selling money…

And they ignore all the other ways people are paying.

Now here's the beauty of the 5 P’s…

You don't have to use every ingredient in every message.

Sometimes one great piece of bread…

Or a slice of meat…

Is all you need in an email or Facebook post.

The key is starting SMALL.

Talk to your market. Not surveys - real conversations.

Listen for specific pains you can point to.

Notice what solutions they've tried and hated.

Craft your unique approach.

Test it, refine it, scale what works.

In Your Corner,

Jason

P.S. Quick Q for ya… Are you hunting for new clients or is your dance card booked?

We’re all about 2.5 minute copy tips here, but are you wanting to turn these copy tips into cash? 

If you’re down with that, we might put something together for ya where we get on zoom calls and help you out.

Plz take one second and clickity click your vote.