- The Copywriter's Coach
- Posts
- The Gordon Ramsay Secret To Fast Converting Copy
The Gordon Ramsay Secret To Fast Converting Copy
Stop confusing your customers
Turn confused readers into buyers.
Jason here.
If you've ever watched Kitchen Nightmares...
You've seen Gordon Ramsay walk into failing restaurants with menus thicker than a phone book.
"63 items? Are you MENTAL?"

Then he'd slash the menu down to 6-8 beautiful dishes.
What would happen next?
Food quality went UP.
Service got FASTER.
Profits DOUBLED.
And another Kitchen Nightmare would be saved by the end of the episode.
Your copy works the same way...
Today’s issue is brought to you by ListKit:
Cold Email Setup Offer
Send thousands of cold emails per month
You own the system
No agency retainers
Book 30-50 calls per month
Sign 10+ clients
1/10th the cost of ads
Completely automated
Here’s how this applies to copy…
When you try to:
Get readers to reply
Click a link
Buy something
Share your post
Tag 3 friends
... All at the end of ONE message…
Nobody knows what to do first.
So they do NOTHING!
The math is simple:
Multiple CTAs = confused readers = zero action
ONE clear action = focused readers = more sales
That's it.
No fancy copywriting needed.
No complex formulas.
Just pick ONE dish to serve...
And make it the best darn dish possible.
In Your Corner,
Jason
P.S. “What if you’ve got more than one important thing to say?!?” you ask.
Travis teaches how we use the 5 P’s of pre-selling to make people beg to buy in his book.
Check it out to see how he uses the Rule of One when he’s got 5 important things to say.
P.S. Gordon would approve of that ONE call to action ;-)
Reply