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- the "more experience" trap killing your rates
the "more experience" trap killing your rates
like practicing turning the steering wheel in the driveway
Email marketing that actually performs
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Jason here...
Most copywriters think they need "more experience" before they can charge premium rates...
But I'd bet ya a wooden nickel or two...
You've seen emails from "experienced" copywriters that make you wonder how they even get clients.
Those emails that sound like they were written by a corporate committee or a sloppy copy cub.
Yet somehow...
These folks have been doing this for YEARS...
Still landing clients.
Still collecting 5-figure checks.
While talented writers with copy that actually connects...
Are stuck fighting for $200 gigs.
Hardly seems fair, does it?
Here's what I've noticed though...
Most copywriters think the path to higher rates looks like this:
Write more → Get better → Charge more
But that's a lot like having a car with a full tank of gas...
...and never leaving the driveway because you're practicing how to turn the steering wheel.
'Cuz "experience" doesn't mean squat if we're practicing the WRONG things.
Like being a "yes person" to demanding clients...
Or cranking out revision after revision 'cuz we're afraid to push back...
Or accepting bottom-feeding rates because "that's what the market pays."
That kind of "experience" is actually keeping copywriters stuck.
It's training clients (and their brains) to see them as word vendors.
Replaceable cogs.
Someone who takes orders instead of driving results.
And no amount of "getting better at writing" will fix that.
Here's a little truth bomb for ya...
The path to premium rates has nothing to do with how many years someone's been writing.
It has everything to do with POSITIONING.
The PROCESS.
The ability to take control of the client relationship from day one.
(Without being a jerk about it.)
I've seen folks charge $1k+ per email in their first few months...
Simply because they had the right SYSTEM in place.
While 10-year veterans are still chasing $200 gigs...
Because they're stuck in old patterns.
Now for the good news:
Positioning yourself as a premium copywriter is actually pretty simple.
You just need the right framework...
One that shows you how to:
Command respect (and higher rates) from day 1
Get clients to see you as a strategic partner
Stop doing endless revisions
Close deals without getting on the phone
Have prospects chase YOU instead of the other way around
If you're tired of "gaining experience" but staying in the same place...
And you want to see the exact system we use to help copywriters earn up to 5-10X more per email...
With 6th grade simple emails...
In Your Corner,
Jason
P.S.Once you're on the inside, just shoot me a message in Skool.
I'll point ya to the top few posts and resources that will get ya up and running in a hurry.
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