"Threesome Tonight?"

In partnership with

Before we get started, check out our awesome partner for today!

Walaaxy, the world's #1 automated prospecting tool 🚀

Waalaxy is the world's #1 tool for automated LinkedIn prospecting, with over 150K users and a 4.8/5 rating from +1,200 reviews.

Why? Because it allows anyone, without any technical skills, to automate LinkedIn prospecting:

• Reach out to 800 qualified prospects per month.

• Capture your competitors' audience.

• Test a market for your business.

• And countless other use cases.

Turn LinkedIn into your #1 acquisition channel (and get a 10x ROI with the subscription).

Try Waalaxy for free

Yep, as crazy as that may sound…

It was the opening subject that a pro copywriter used in his email newsletter as he was trying to help a friend sale his course.

It just indicated that they were going to have a three way call at night with the reader.

The response? Mind-blowing. People couldn’t resist replying to that email.

But why?

Let's break it down using a monkey analogy:

If you place a bunch of bright yellow bananas in the middle of a field where a monkey lives, the monkey will go straight for them. 

Because monkey eat banana, monkey feel good

 But if you hide them under a rock, the monkey won’t bother.

Humans are, in a way, like monkeys. We make decisions based on emotions, especially when something grabs our attention.

So no matter how good you think your copy is or how good your product is, if it doesn't grab people's attention. You are fucked.

That’s why controversy has always been powerful because that's what it does. Controversial statements ignite emotions, which is why they work so well. 

The subject line "Threesome Tonight" does just that. It speaks to both the angel and devil on our shoulders. This internal argument between angel and devil in us sparks an emotional reaction.

Since buying decisions are driven by emotion, Controversial statements that stir feelings are gold for copywriters.

Don't get me wrong, this has to be used well to achieve the desired result so it will take a good amount of practice.

So, the next time you're writing a copy, ask yourself: does this trigger any emotion in my reader?

Till next time,  

Chao!

Useful links:

• Get more leads and more customers by advertising your product/service to 15,000 business owners and marketers subscribed to our portfolio of marketing newsletters. Click here to get started(spots are limited).

• Grow your business with our Facebook Ads creative strategy. Get 3 weeks FREE trial → Adsora.com (minimum marketing budget 5k/mo)

• Check out templates and courses to help you do more. Click here.

• Want 1-1 personalized help with Facebook ads or marketing? Get 60 minutes with me here.