What Freelance Copywriters Can Learn From Netflix

Plus how you can steal their playbook in 4 simple steps!

Author

Andy at Growth Catalyst Club
December 12, 2024

In partnership with

“Just one more episode” 

And that’s it, you’re 18 more episodes down, it’s morning, your eyes with dark circles, begging to be closed! 

Netflix has a sneaky way of keeping you glued to your phone when watching your favorite shows! 

Now have you ever wondered how they do it? And what lessons can you learn from them as a copywriter? 

Stay with me. 

The technique is pretty simple and I will show you in a moment.

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Now, let’s face it.

Keeping someone’s attention feels impossible these days.

Your prospects are scrolling, swiping, and clicking their way through life. They’ve got notifications pinging, emails stacking up, and more distractions than ever.

So how do you make sure your email gets read? That your sales page holds their focus?

The answer might surprise you.

You don’t need to shout louder. You don’t need fancy tricks.

You just need to think like Netflix.

Yes, Netflix.

The platform that keeps people glued to their screens for hours. The one that makes them say, “Just one more episode,” even when they know they’ll regret it in the morning.

What’s their secret?

It’s not the visuals or the budgets. It’s the storytelling.

Netflix makes you feel something

Every great show starts with a hook. The kind of opening scene that grabs you by the collar and says, “You’re not going anywhere.”

Think about the last show you binged.

Did it make you laugh? Did it break your heart? Did it leave you dying to know what happens next?

Now think about your copy.

Does it do that?

Because here’s the truth: If your copy doesn’t make your reader feel something, it won’t work.

It won’t sell. It won’t connect. It won’t stand out.

Not just that, here’s another one;

They know how to keep you coming back

Because every Netflix episode ends on a cliffhanger!

You’re sitting there, promising yourself you’ll stop after this one… but then they drop a twist.

Now you have to watch the next episode. And the next, and the next! 

Your copy should work the same way.

Every sentence should pull the reader into the next. Every headline should make them curious enough to keep reading.

Think of it this way: If they stop halfway through your email or sales page, you’ve lost them.

And the last one! 

They speak to their audience

Netflix doesn’t try to make everyone happy.

They don’t promote comedies to horror fans or dramas to action junkies.

They know their audience, and they deliver exactly what that audience wants.

Are you doing the same?

Do you know what keeps your prospects awake at night? What they’re secretly hoping for? What they’ll pay anything to fix?

If you don’t, you’re guessing. And guesswork won’t pay the bills.

So simply put,

Here’s how you can steal Netflix playbook in 4 simple bullets!

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Done? Amazing!

So here’s the playbook

  • Start with a Hook. Begin with a question, a bold statement, or a vivid description that grabs attention instantly. Don’t give them time to look away.

  • Build Emotion. Make them feel something, excitement, relief, curiosity, even fear. Emotions are what sell.

  • Speak Their Language. Write to one person. Use the words they use in their own head. Show them you understand what they need, and that you have the solution.

  • End on a Cliffhanger. Leave them wanting more. Whether it’s an email, a headline, or a call to action, make sure they can’t stop at “just one.”

Your readers don’t want another boring email.

They want a story they can’t put down.

Just like this one you’re reading (You’re welcome!)

Give them that, and they’ll keep reading, keep clicking, and keep buying.

Until next time,

Chao! 

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