Why being "professional" kills sales

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No one trusts perfect people.

Jason here.

Travis and his wacky ways have taught me something powerful about marketing...

Your "flaws" and quirks are often your greatest assets.

He openly shares how he watches Breaking Bad on repeat…

How he draws like a first grader…

And mixes Southern slang with 90s rap references.

And you know what?

Those quirks spark more sales conversations than any polished LinkedIn post ever could.

Because they make him REAL.

Yesterday we talked about making your marketing sandwich more appetizing… 

And how we do it by pointing to Present Pain (the first P of pre-selling).

Today…

We're adding the “sauce” that makes you unforgettable.

Your Personality is like the condiments on your sandwich...

Mayo, mustard, special Chick-Fil-A sauce...

It makes your message easier to swallow.

BUT...

Too much makes it sloppy and gross.

Think about someone who's ALL Personality on social media...

Always drama.

Always throwing shade.

Always trying to be entertaining.

They've essentially created a mayo sandwich.

All sauce, no substance.

Or as they say in Texas…

“All hat, no cattle.”

The sweet spot?

Travis teaches that even 10% personality sprinkled throughout your marketing is plenty.

That’s putting your own voice into the copy…

Sharing your personal stories…

Letting your readers know you’re not just another faceless blob writing emails.

But Personality is only part of the secret sauce…

That’s the HOW you say it part.

But for the WHAT to say part…

You also need Philosophy - the non-liquid toppings of your sandwich.

Think lettuce, tomato, cheese...

This is your unique perspective on solving problems.

Take Travis's philosophy:

He believes getting rich FASTER beats getting rich slower.

(Why would anyone CHOOSE to get rich slow?)

He believes "impossible" just means "impossible UNLESS..."

He wraps all this into one word: MOJO.

Your Philosophy is how you see the world differently than everyone else.

It's WHY you do what you do.

Your Personality makes you approachable...

Your Philosophy makes you magnetic.

Together…

They create a flavor no one else can copy.

Tomorrow I'll let you in on the most important ingredient...

The meat that makes your offer truly satisfying.

In Your Corner,

Jason

P.S. Want to learn how to use the 5 P’s to become a magnet for your perfect-fit prospects? 

Travis breaks down his complete framework in "Make 'Em Beg to Buy From You." 

===> Takes you from CHASER to CHOOSER 

P.P.S. Since Travis just gave the green light yesterday…

I’ll also be sharing a super special announcement in a couple days.

You’ll wanna keep your eyes peeled for that later this week.