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Why "I don't know" makes more money
The anti-hype case for landing better deals
Jason Eckerman
February 21, 2025
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Why IDK beats B.S. 8 days a week.
Jason here.
I had a coffee date with a potential client recently…
Him: "So what kind of results can we expect?"
Me: "I honestly have no idea."
awkward silence
Me: "We've had campaigns do $200k. Others fell flatter than my attempts at TikTok dancing.
Your results will probably land somewhere in between."
Him: "That's... refreshing actually."
This kind of honesty feels odd at first.
BUT…
Your prospects have been promised the moon so many times...
They're drowning in guarantees of:
10X your sales!
Overnight success!
Explosive growth!
(Pretty sure I saw someone promise "infinite scaling" the other day...
which feels mathematically suspicious.)
Which is why in a world of over-promised, under-delivered results...
Honesty hits different.
It's like being the only sober person at a party...
You stand out just by standing straight.
But a word of caution:
There’s a very fine line between underselling and looking like a newbie.
When done wrong, it can send your perfect clients running for the hills.
That’s why next Wednesday at 1pm Central…
I'm revealing the 3 core principles that turn us from ORDER-TAKERS to PROFIT PARTNERS.
Originally, this was going to be exclusive to our A-List paid subscribers...
But after seeing so many talented copywriters getting trapped in the order-taking cycle...
I decided to open this up to EVERYBODY.
(Even if you're not ready to join us in the premium community yet)
Because while better copy certainly helps.
It isn’t the end all, be all.
In my experience…
Just a few simple tweaks in positioning has made a world of difference.
In Your Corner,
Jason
P.S. Oopsie alert!
Yesterday, I shared the wrong link after mentioning Marcus's "lazy man's way" to $5k/day.
That will give ya a sneak peek…
And show ya the kinds of deals and partnerships we’re doing inside Royalty Ronin.
P.P.S. Whether you check that out or not though…
Make sure to register for Wednesday's call below.
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