Why traditional copywriting is suffering in 2025

The tiny pivot creating 5-10x deals

Jason Eckerman
February 25, 2025

Tomorrow at 1pm Central...

Jason here...

Landing copywriting jobs feels harder than ever right now.

While most writers are fighting over smaller projects...

(As long as you're willing to make one tiny pivot.)

Let me paint a picture that'll help explain what's happening...

Did you know salt was once more valuable than gold?

Not because it was prettier...

Or rarer...

But because it kept people alive.

Without salt, food spoiled. Armies couldn't march. Empires couldn't expand.

The word "salary" literally comes from Roman soldiers being paid in salt…

(Imagine trying to pay for your fries at Wendy's with a pocket full of salt today.)

But in 2025…

You can grab a shaker for $0.99 at any grocery store.

Because somewhere along the way...

Salt became a commodity.

Just another condiment fighting for shelf space between the ketchup and mustard.

Sound familiar?

It’s exactly like what most copywriters are doing today.

Pitching on job boards like they're just another item in the grocery store.

"Need some words? I got words! Only $99.99!"

Meanwhile...

AI is chomping away at all the basic writing work...

Business owners are clutching their wallets tighter than ever...

And 99% of copywriters are still using the same pitch from 2021.

But I see a big shift happening in 2025.

A simple one that's creating partnership deals worth 5-10x more than traditional copywriting gigs...

Without the endless revisions.

Without the price haggling.

Without trading hours for dollars.

You'll discover why most copywriters will struggle in 2025...

(And the tiny shift that's already creating partnership deals worth more than a year of client work)

In Your Corner,

Jason

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