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When's the last time you ordered a mayo sandwich?

Jason here.

In Make Em Beg to Buy From You… 

Travis points out something obvious but SUPER important for making offers...

We name sandwiches for what's INSIDE them.

Italian BMT.

Chicken Club.

Meatball Marinara.

Nobody walks in and says "Give me the mayo special!"

Yet most marketers serve mayo sandwiches...

All personality, no substance.

After 20 years in the trenches, Travis summed up how to create almost instant demand in one sentence:

"Find out what your audience is fed up with…

Then give them a new, clearly different and desirable way out."

This is the MEAT of your marketing sandwich.

Let me show you what this looks like...

Take Jordan Belfort (The Wolf of Wall Street).

Most people think he got rich selling penny stocks.

But what he was REALLY selling…

Was selling fed-up doctors and lawyers an escape route that preserved their status.

These professionals HATED their careers...

But couldn't quit without losing face.

Penny stocks were just the vehicle.

The real meat?

A way out that let them say "I quit medicine because I made a fortune in the market."

Status preserved.

Identity intact.

Freedom achieved.

But here's where it gets even better...

Travis teaches that you can create a "Mini-Monopoly" by being the only one who can deliver that specific solution.

Most marketers try convincing instead of differentiating.

They PUSH harder instead of LISTENING harder.

Take Tempur-Pedic...

They almost went broke selling "better sleep."

(How do you even measure that?)

But when they actually LISTENED to customers...

They discovered people bought their pillows for neck pain relief.

Specific beats generic.

Pain relief beats vague promises.

Solutions beat convincing.

Tomorrow I'll break down why price isn't really about price at all...

In Your Corner,

Jason

P.S. If you’re interested in creating an offer so unique prospects can't help but buy? 

Travis shows you exactly how in Make 'Em Beg to Buy From You.

===> Start crafting irresistible offers with the 5 P’s