BEWARE: Wimpy pain points and how to spot them

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It's not the problem that sells... 

Jason here.

Travis tells a story about a restaurant owner named Mike.

Mike thought he needed more "traffic" to his restaurant.

It’s like the old Henry Ford adage…

If he’d have asked what people wanted, they’d ask for a faster horse.

But when Travis dug deeper, he found the REAL symptom:

An empty carryout counter costing Mike $400-$500 EVERY DAY.

This one realization greased the sales wheel.

This is what we mean by 'pointable' pain.

The owner could literally see those unclaimed bags and hear the silent phone line.

The difference is night and day:

• Generic pain: "I need more customers"

• Symptomatic pain: "That empty counter is costing me $500 a day"

And here's where you can use this finger-pointy tip for YOUR copy...

If you're writing for sophisticated markets, you need to do exactly the same thing:

Get your prospects picturing that ONE specific flaw in their daily process that's bleeding them thousands.

Maybe it's the 50-minute sales call that should take 15...

Maybe it's the launch sequence that took 80 hours but converted at 1.2%...

Maybe it's watching the 8th "guru" launch a course while they're still tweaking...

They need to SEE the missing $400 or $4,000.

Not just be told they "lack conversions."

When you focus on daily symptoms in your copy...

(Like that silent phone that should be ringing)...

You spark the "Oh, that's me" moment.

That's what makes everything else work.

And it's why so many complex funnels fail:

They name big problems but miss the specific symptoms your prospect feels TODAY.

In Your Corner,

Jason

P.S. If you want to see how Travis points to the REAL pain points, he just dropped a bombshell inside Royalty Ronin.

He revealed how you can skip a DECADE of grinding by taking the "fastest road to financial freedom"...

...while everyone else is overthinking themselves into paralysis.

===> Take Royalty Ronin for a test-drive here