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- Do not pass GO. Do not collect (JUST) $200.
Do not pass GO. Do not collect (JUST) $200.
This Monopoly mistake keeps income capped

Travis just posted this in Ronin the other day…
Under a post titled “If you wanna get rich.”
Now, I don’t aim to be the next Rockefeller.
But holy smokes, this hit me right in the soul when I read it.
Because it perfectly describes the #1 mistake I see copywriters making...
(One I was guilty of for YEARS...)
It’s like playing Monopoly but without knowing the rules of the game.
Pass GO.
Collect your $200 fee.
Circle the board again... hoping to land another project before the bank account hits zero.
Watching your hard-earned cash vanish faster than your client's "urgent" feedback.
But here's what most copywriters don't realize...
Your copy is actually an ASSET.
And assets are supposed to keep making you money.
Over and over.
That's literally the whole point of having them.
It’s why I’m still getting paychecks from one financial publisher.
Even though I stopped writing for them in 2023.

Paid for a nice dinner or two out with my wife… from copy I wrote in 2023
Think about it...
When you write something that converts...
You're creating a MACHINE that turns words into cash for some lucky biz owner.
So why would we only want to get paid ONCE for that?
That's like building a hotel on Boardwalk...
Then letting someone else collect all the rent.
That's why I switched to royalty deals.
Because when you structure ‘em right...
Every sale your copy generates puts money in YOUR pocket.
Not just once.
But again... and again... and again.
Like having properties on EVERY color of the board...
Except you didn't have to go into debt to acquire these assets.
You’re creating assets every time you open a Google doc.
Let this be your daily reminder to stop leaving money on the table...
And start treating your copy like the valuable asset it is.
In Your Corner,
Jason
P.S. If you're ready to turn your copy into something more valuable than a one-time payment...
Then you might want to check out Ronin.
That's where Travis is showing copywriters and marketers how to structure deals that pay them FOREVER.
Plus, since plenty of Ronin are focusing on CREATING new cashflow deals...
And they don’t have the copy chops that we do…
That equals a steady stream of royalty opportunities for copywriters inside the group.
You’ve even got 7 days to test-drive to see if it’s right for you.
Check it out if that’s something that interests ya.
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