Gets 3X more yes's with one tweak

Carnival games and making offers impossible to refuse

Author

Jason Eckerman
May 30, 2025

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Jason here.

Growing up, I used to LOVE those carnival games at the fair.

But I found out at a pretty young age…

Some are DESIGNED to be impossible to win.

(You’ve probably seen them... where the basketball hoop is secretly oval-shaped and the bottles are weighted down...)

While others?

They're set up so perfectly that EVERYONE walks away with a prize.

Travis taught me something similar about crafting offers...

There are certain "levers" you can pull that make saying YES feel as natural as breathing.

Which is interesting…

Because you can take the EXACT same product...

Change a few terms in the offer...

And suddenly get 2-3X more people saying "YES."

(While bringing in more cash upfront AND creating sustainable long-term revenue...)

It's like having a secret remote control that turns "maybe someday" into "I need this NOW."

It has nothing to do with writing "better copy."

You don't need fancier words...

More persuasive bullets...

Or "ninja psychology tactics."

You just need to understand how to structure your offers correctly.

Travis calls these his "Offer and Value Goggles for Rainmakers"...

(It's like having a cheat sheet for making any offer irresistible...).

This is just one small piece of what he teaches inside Big Ticket Email Mojo...

A-List Members, it’s all inside your Kajabi right now (if you’ve registered for access).

If ya need help, shoot me an email at [email protected] and I’ll point the way.

But…

If you still haven’t upgraded, you can still grab it for way less than the $6k sticker price.

In Your Corner,

Jason

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