How I stole my copywriting process from Agora's best

Jason here...

Writing copy can be a strange job.

You’re expected to sound like you know exactly what you’re doing…

Even when you’re brand new to a niche or offer…

And your headline makes you cringe a little.

Confidence is one of those things everyone talks about…

But most people wait for it like it’s supposed to show up first.

In my experience… it doesn’t.

You start moving… even when you're not sure it’s any good…

And then the confidence catches up.

When I was starting out…

I didn’t feel confident in my copy at all.

But I didn’t have time to let it shake out over a few years.

We’d just moved cross-country from Minnesota to Baltimore…

My wife had left her job so I could start at Agora Financial…

And I was very aware that this stuff needed to work.

So I did what most copywriters do in that situation…

I quietly panicked…

And then started taking notes on how the people ahead of me were working.

And one thing stuck with me.

The best copywriters weren’t trying to reinvent the wheel…

They were breaking down promos that were already working - mapping out each section…

Each transition…

Each beat…

And rebuilding from there.

I call it Control Mapping…

And it’s hands down the fastest way I know to write high-converting copy with real confidence.

Sales pages.

Emails.

VSLs.

Cold outreach.

If it needs to convert… This is how I start.

Yesterday I jumped on a call with my mojo man James…

And broke the whole process down - including how to use it with AI to move even faster.

If you’re already an A-List member… 

Here are the links to the recording (and a couple bonus GPT tools to speed up the process).

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