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- Hustlin' more but still at a plateau?
Hustlin' more but still at a plateau?
When you're doing all the right things...
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Like riding a tricycle at a Nascar race.
Jason here...
I moved to Baltimore thinking I had it all FIGURED OUT.
I'd heard about the big 9-figure publishing company on some podcasts...
And after quitting my job and moving cross country...
I figured I'd work for a few months.
Get some early wins under my belt.
And maybe make senior copywriter by the end of the year if things went right.
(And if they didn't, well... maybe I'd at least get a few good samples out of it.)
After that, I figured my wife and kids would pat me on the back.
Maybe I'd buy a way-too-expensive bottle of bourbon just cuz.
And I'd have my ticket STAMPED for a lifetime of copywriting riches.
Let's just say that bottle of Pappy Van Winkle didn't come.
By the time I got to Baltimore, the whole place had been through the WRINGER.
Regulators had come in swinging a 2x4 and knocked the business FLAT.
The wild promos that built the company?
BURIED under a compliance-approved tombstone.
If you so much as SNEEZED without legal hedging, you'd get a meeting about it.
I spent a year writing copy so safe you could print it out on a church flier.
So my first year or two in the “big leagues” were humbling, to say the least.
At first, I thought maybe it was just me.
Maybe I needed to work harder...
Hand-copy more promos...
Study my swipe file until something clicked.
But the truth was, the game had changed without me realizing it.
And I was still trying to win TODAY's game using YESTERDAY's playbook.
It's like showing up to a NASCAR race with a really nice tricycle...
No matter how HARD you pedal, you're still getting lapped.
Why do I share this?
I’ve talked to lots of copywriters recently who FEEL like they’re doing all the right things…
...But they still feel like they’re running uphill in boots full of wet cement.
And there’s a simple reason for it.
Because it doesn't matter how many swipe files you study…
When the RULES of the game have changed.
This week I'll show you how to spot when you're playing the wrong game...
And more importantly, how to find a cleaner way out.
In Your Corner,
Jason
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Just shoot me a message once you're inside telling me what you like doing and what industry you're in...
And I'll see if I can play matchmaker or get some deals sent your way.
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