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Jason here.

I was going through my best friend Ryan’s Spotify playlist the other day.

And I got whiplash in the most enjoyable way possible.

Because as I bounced from “Come On Eileen” to “Gangsta’s Paradise”...

I realized I’ve got different parts of my personality that loved ALL of these songs.

And it’s the same thing when a customer reads your email or sales page.

See, whenever someone looks at your offer...

Three distinct "personalities" show up to judge it:

The CHILD (Who wants what they want... RIGHT NOW...)

The ADULT (Who needs everything to make logical sense...)

And the PARENT (Who's worried about making the "right" decision...)

This is called the CAP formula...

And understanding it is like having psychological CHEAT CODES for your copy.

Because if you only speak to ONE of these personalities...

Your conversions are gonna TANK.

Think about it...

If you’ve seen those pure hype offers that ONLY talk to the Child?

"Get rich quick! Push this magic button!"

The Adult and Parent personalities immediately call BS.

Or those boring "facts only" presentations that just speak to the Adult?

The Child falls asleep...

And the Parent worries there's no REAL transformation.

Even worse... those fear-based offers that ONLY appeal to the Parent?

"You NEED to do this or else..."

The Child rebels...

And the Adult demands proof.

But when you know how to speak to ALL THREE personalities...

Your copy starts converting like CRAZY.

Because you're not just hitting ONE emotional trigger...

You're satisfying ALL the voices in your prospect's head.

Travis talks about how to weave CAP into ALL of your copy…

From emails to landing pages to VSLs…

So that it gets all three personalities begging to buy.

It's all inside his Big Ticket Email Mojo course…

And if you’ve already upgraded your membership and joined us as an A-lister…

THAAANK you! 

You already have access to the whole enchilada.

But if your copy keeps getting vetoed by their inner PARENT…

Or ignored by their inner CHILD…

Don’t worry -- it won’t cost ya $6k to fix it.

===> Just upgrade to the A-List here and get instant access to Big Ticket Email Mojo

In Your Corner,

Jason